Articles Tagged ‘Lori Davison’

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Why brands are scrambling to get ‘re-platformed’

The industry is seeing a benefit in moving away from instant gratification strategies in favour of more meaningful and effective platforms.

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CCOs, CMOs and CSOs chat creativity in Canada: Part Two

Agencies and marketers talk relationships, changes brought on by the pandemic and what’s holding the industry back.

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CCOs, CMOs and CSOs chat creativity in Canada: Part One

Agencies and brand marketers met for an informal discussion on how local strengths and business models stack up on the global stage.

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The ROM’s new brand platform aims to modernize the museum

Setting the path for a post-pandemic recovery, an epic short film connects the good and bad parts of history to topical issues younger audiences are interested in.

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The ROM’s new work is a stark departure from typical museum marketing

The institution’s campaign from BHLA positions itself around not only having all the answers.

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How sourcing an exhibit from kids fits into the ROM’s cultural strategy

The museum wants to be more central to cultural conversations, including a moment in history that is currently unfolding: the pandemic.

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View from the C-Suite: Lori Davison on building the ROM’s POV

As the museum responds to cultural shifts, the marketer wants to build a brand that matches its new role in the world.

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Lori Davison to join ROM as new CMO

SickKids’ marketing lead will help the museum implement a plan to become one of the world’s foremost cultural institutions.

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SickKids and Mount Sinai get together for Valentine’s Day

The co-branded spot highlights how quality-of-life programs can help patients feel less lonely on special occasions.

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CRC 2019: Top brand and planner on finding new crews

How Lori Davison, Jason Chaney and Cossette built on SickKids’ strategy to reach new donors.

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SickKids calls on cultural ‘crews’ in latest ‘VS’ effort

The hospital enlists actor Colm Feore and local influencers to speak to groups ranging from the “Road Runners” to the “Fashionistas.”

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Waking up to consumer needs of today (and tomorrow)

Part two of strategy’s MES roundtable brings marketers together to discuss the impact of cultural relevance and universal human insights.

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Going direct to donors

An SIA Grand Prix is the latest accolade to be given to SickKids’ groundbreaking “VS” platform.

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SickKids unveils new Mother’s Day push

The latest extension of the hospital’s “VS” platform explores the only thing that matters to parents of sick children.

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Strategy Awards names 2018 co-chairs

SickKids’ Lori Davison and Leo Burnett’s Brent Nelsen will lead the jury deciding the best strategic work in Canada.