Articles Tagged ‘Love of Reading’

Screen Shot 2015-03-17 at 1.33.48 PM

TD involves the masses

The bank’s strategy behind getting consumers to dish out its charitable funds, plus other brands giving power to the people.

ChaptersThankYou_001

Overall winner: Indigo brings the love to school libraries

A revamp of the retailer’s Adopt a School program results in increased donations and awareness, with a 1,033% return on its marketing investment.