Articles Tagged ‘Lowes Canada’

Lowes2

How marketing is changing the way companies hire

Brands like Lowe’s, McDonald’s and Staples are using creative promotional tactics to recruit in today’s tight labour market.

rona-main

Lowe’s gets funny about its product assortment

The retailer adopts a humorous tone for both its Lowe’s and Rona banners ahead of a busy spring reno season.

lowes-campaign-main

Why Lowe’s took a consumer marketing approach to recruitment

The retailer is trying to be less stuffy and more friendly to reach Gen Z where they are.

Screen Shot 2020-10-09 at 10.00.25 AM

Rona shows the fun that comes with DIY know-how

The hardware retailer combines craftsmanship and kookiness to solidify its status with experts (and those who want to be one).

SidLee_Lowes_StayHome

Lowe’s asks Canadians to let their homes take care of them

The hardware retailer’s new campaign aims to put a more positive spin on staying at home.

lowesstorefront

Lowe’s Canada to close 34 stores

The company plans to “simplify” its banners, change its assortment and focus investment on omnichannel and remaining stores.

renodepotdave

Reno Depot positions itself as a DIY destination

The home improvement retailer introduces new spokesperson Dave Morissette as it prepares to ramp up its marketing presence.

lowesholoroomDIY

Lowe’s helps consumers go hands-on with VR

The retailer is piloting a new, DIY-focused version of its Holoroom as part of its mission to embrace innovation.

12 07 16 ibm

Augmenting the shopping experience reality

IBM, Walmart and Lowes Canada all look to bring AR technology into stores.