Articles Tagged ‘LPi’

Silk-Nextmilk

Danone’s Silk brand thinks it knows what’s “Next” in milk

A new line formulated to taste more like dairy is meant to break entrenched habits and draw in traditional milk buyers.

oikos-loblaw-blade

Oikos highlights authenticity in-store

With blades and couponing, the Danone brand is also looking to drive trial to its drinkable format.

main-image-big-rock-white-peaks

Big Rock calls out what’s ‘real’ about its hard tea

Calgary’s largest brewer is taking a craft-centric approach to its White Peaks brand to pursue more RTD growth.

smrcokemain

Coca-Cola’s specialty sodas pop up outside the pop aisle

The beverage behemoth is intentionally ‘hiding’ its new craft, glass bottle offerings ‘in plain sight.’

Stride High

Shopper Innovation Awards: Small budget

Programs for Stride Gum and Becel make big impacts with small budgets, winning Silver and Bronze respectively,