Articles Tagged ‘Lululemon’

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Can advertisers fare without Facebook?

A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.

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Who is the post-pandemic consumer?

COVID-19 derailed the business world and transformed consumers. Which trends will outlive the biggest health crisis of our time?

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Corner Office Shifts: Hudson’s Bay, Lululemon, Roots and more

A round-up of senior-level executive changes you may have missed.

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Strategy’s Most Read of 2019: C-Suite

From Canadian Tire’s brand win to P&G’s cost-cutting strategy, these are the stories that reached corner offices this year.

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RBC, TD top ranking of most valuable Canadian brands

Lululemon, meanwhile, climbed to number two on the global list of brands with the fastest-growing value released in June.

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Tracing Lululemon’s (ambitious) next steps

What the unveiling of a new concept store in Chicago reveals about the apparel company’s strategy here at home.

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Rising above CEO drama

Marketing and comms teams ‘play a big role’ in dealing with, and quickly moving on from, turmoil in the C-Suite, say experts.

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Lululemon strikes a party pose

The company celebrates 20 years by ‘evolving’ its shopping bags, launching a capsule collection and hosting birthday parties.

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RYU expands its universe

The CEO of Respect Your Universe talks about growing his Canadian upstart into a competitive global force in the athletic-wear category.

Corner Office

Corner Office Shifts: Sephora chief exec heads to Lululemon

A round-up of senior-level changes you may have missed.

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Lululemon names new marketing leadership

Following the abrupt resignation of its CEO, Celeste Burgoyne takes over all brand-facing aspects at the activewear brand.

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Corner office shifts: Meet the new boss at HBC

A round-up of senior-level executive changes you may have missed.

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Lululemon aims for a progressive take on masculinity

The activewear brand hopes to attract more men with a campaign that challenges stereotypes and what it means to “be a man.”

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Are men Lululemon’s billion dollar opportunity?

“This Is Yoga” carries forward CEO Laurent Potdevin’s ambitions for growth.

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What makes a brand valuable?

RBC, TD, Tim Hortons and Lululemon all saw their brand value climb in BrandZ’s annual report.