Articles Tagged ‘Lyft’
Are brands ready for a gender-fluid future?
As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.
Lyft wants its ‘share’ of Vancouver market
The ride-hailing app leans into local references to build awareness and get a leg up on the competition ahead of its launch.
Cadillac Fairview partners with Lyft on rideshare pilot
The mall operator continues working towards enhancing customer experiences with a partnership at Toronto’s Eaton Centre.
Lyft says ‘yep’ to freedom
A new brand campaign focuses on the liberation that comes with using the ride-hailing app.
Lyft launches first out-of-home campaign in Canada
The ride-sharing company tailors its inclusive brand message to Torontonians on the go.
