Articles Tagged ‘Lyft’

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Are brands ready for a gender-fluid future?

As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.

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Lyft wants its ‘share’ of Vancouver market

The ride-hailing app leans into local references to build awareness and get a leg up on the competition ahead of its launch.

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Cadillac Fairview partners with Lyft on rideshare pilot

The mall operator continues working towards enhancing customer experiences with a partnership at Toronto’s Eaton Centre.

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Lyft says ‘yep’ to freedom

A new brand campaign focuses on the liberation that comes with using the ride-hailing app.

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Lyft launches first out-of-home campaign in Canada

The ride-sharing company tailors its inclusive brand message to Torontonians on the go.