Articles Tagged ‘Magnum’

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Are texting toilet paper rolls on the horizon?

Unilever Global is asking for grand ideas for internet-of-things gear, like smart bathroom products or intelligent packaging.

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AToMiC shortlist: part five

The fifth list of finalists reveals potential prize-takers in the experiential category.

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Shopper Innovation Awards: Magnum brings pleasure to Toronto

The Unilever ice cream brand creates a very popular pop-up store in the city, winning a Gold and a Silver this year.

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2013 Brands of the Year revealed

DavidsTea, McDonald’s, Samsung, Iogo and Drew and Jonathan Scott (the Property Brothers) get top honours this year, while Chris Hadfield and the City of Calgary are among the other buzz-worthy brands.

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Best brand extension: Magnum’s decadent pop-up store

When Magnum ice cream opened the doors of its pop-up store in Toronto this past summer, it was dessert pandemonium.