Articles Tagged ‘maple leaf foods’
Q2 numbers reveal Maple Leaf is strong in meat, weak in plant
The food company sees profits slide, despite revenue growth, as it completes renovation work on its two key plant-based brands.
Brands ramp up efforts for Earth Day
How P&G, Maple Leaf Foods, Bimbo, Harvey’s and more are lessening their environmental impact.
Meat and plant-based sales are both strong at Maple Leaf
Both priority areas performed well in the company’s full-year results, helped by a boost in marketing for new products.
What Canadian brands have planned for Super Bowl LV
An updated collection of which brands have committed to the big game and what creative they are using the time for.
Canadian brands unite to move the needle on sustainability
A pledge to fight climate change and a coalition to reduce plastic waste are among new initiatives being led by major CPGs and retailers.
2020 Brand of the Year: The making of Maple Leaf 2.0
How and why the company adopted CSV, instead of CSR, as part of its sustainability mission.
Maple Leaf keeps fighting food insecurity and relating to parents
Images of empty fridges and DIY haircuts help the company adapt two of its brand pillars to the pandemic.
View from the C-Suite: Maple Leaf’s $3 billion opportunity
Last year, the meat company saw 30% growth in plant proteins. Greenleaf president Dan Curtin explains what’s next.
Maple Leaf Foods pushes carbon neutrality during the Super Bowl
The company’s second big game ad aims to drives awareness of its new sustainability targets announced in November.
Maple Leaf Foods CEO ‘livid’ after Iran plane crash
Michael McCain used the brand’s Twitter account to express candid feelings about what led to the tragedy.
KFC is testing plant-based chicken in Canada
A one-day trial in Mississauga will help determine if the QSR will launch the products nationally.
Maple Leaf relates to parents’ morning struggles
The company puts a twist on its “found footage” approach to bring its “Real Food” messaging to breakfast products.
Maple Leaf names new lead marketer
Casey Richards takes over from Adam Grogan, who has moved into a new role in the company’s plant-based division.
Harvey’s adds plant-based Lightlife burger to the menu
The QSR gives customers a second vegan-friendly option by partnering with a brand that has a Canadian connection.
Maple Leaf aims to mitigate hot dog guilt
A campaign for Natural Top Dogs addresses the category’s ‘baggage’ by reminding parents of the ‘Real Food’ commitment.
