Articles Tagged ‘maple leaf foods’

Maple Leaf

Maple Leaf Foods pushes carbon neutrality during the Super Bowl

The company’s second big game ad aims to drives awareness of its new sustainability targets announced in November.

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Maple Leaf Foods CEO ‘livid’ after Iran plane crash

Michael McCain used the brand’s Twitter account to express candid feelings about what led to the tragedy.

KFC Canada-KFC Canada introduces Plant-Based Fried Chicken

KFC is testing plant-based chicken in Canada

A one-day trial in Mississauga will help determine if the QSR will launch the products nationally.

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Maple Leaf relates to parents’ morning struggles

The company puts a twist on its “found footage” approach to bring its “Real Food” messaging to breakfast products.

Maple Leaf names new lead marketer

Casey Richards takes over from Adam Grogan, who has moved into a new role in the company’s plant-based division.

Greenleaf Foods-Lightlife- and Harvey-s Partner to Bring Lightli

Harvey’s adds plant-based Lightlife burger to the menu

The QSR gives customers a second vegan-friendly option by partnering with a brand that has a Canadian connection.

MapleLeaf

Maple Leaf aims to mitigate hot dog guilt

A campaign for Natural Top Dogs addresses the category’s ‘baggage’ by reminding parents of the ‘Real Food’ commitment.

Walmart Canada-Walmart Canada Launches Major Emissions Reduction

Walmart Canada launches environmental initiative

The retailer enlists suppliers like Maple Leaf, Unilever and Agropur to remove emissions from the supply chain for Project Gigaton.

Greenfield

Greenfield Meat shows the impact of farming practices

The Maple Leaf brand is aiming to educate consumers on why it’s important to buy meat raised without antibiotics.

Maple Leaf-featured

Maple Leaf relates to the trials of feeding kids

The company connects with parents by humorously depicting the many reasons children reject food.

Lightlife Foods Prepared Burger

Lightlife launches a new plant-based burger

The Maple Leaf-owned brand is looking to serve existing demand and bring meat alternatives to a wider audience.

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Maple Leaf and Schneiders craft a real food manifesto

Spelling out the insights and strategy behind the bold rebranding of two of Canada’s oldest food brands.

Maple Leaf Foods Inc--Maple Leaf introduces sweeping changes to

Inside Maple Leaf’s new ‘real food’ manifesto

Marketers from the brand discuss insights that led to a reformulation of its products to be free of artificial ingredients.

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Schneiders stays true to tradition

The meat-packing business J.M. Schneider opened in his Ontario home 125 years ago is still thriving today.

Devour1

Not your typical truck stop jerky

Devour positions itself as an outdoor energy food with a new brand ambassador campaign.