Articles Tagged ‘maple leaf foods’
Maple Leaf keeps fighting food insecurity and relating to parents
Images of empty fridges and DIY haircuts help the company adapt two of its brand pillars to the pandemic.
View from the C-Suite: Maple Leaf’s $3 billion opportunity
Last year, the meat company saw 30% growth in plant proteins. Greenleaf president Dan Curtin explains what’s next.
Maple Leaf Foods pushes carbon neutrality during the Super Bowl
The company’s second big game ad aims to drives awareness of its new sustainability targets announced in November.
Maple Leaf Foods CEO ‘livid’ after Iran plane crash
Michael McCain used the brand’s Twitter account to express candid feelings about what led to the tragedy.
KFC is testing plant-based chicken in Canada
A one-day trial in Mississauga will help determine if the QSR will launch the products nationally.
Maple Leaf relates to parents’ morning struggles
The company puts a twist on its “found footage” approach to bring its “Real Food” messaging to breakfast products.
Maple Leaf names new lead marketer
Casey Richards takes over from Adam Grogan, who has moved into a new role in the company’s plant-based division.
Harvey’s adds plant-based Lightlife burger to the menu
The QSR gives customers a second vegan-friendly option by partnering with a brand that has a Canadian connection.
Maple Leaf aims to mitigate hot dog guilt
A campaign for Natural Top Dogs addresses the category’s ‘baggage’ by reminding parents of the ‘Real Food’ commitment.
Walmart Canada launches environmental initiative
The retailer enlists suppliers like Maple Leaf, Unilever and Agropur to remove emissions from the supply chain for Project Gigaton.
Greenfield Meat shows the impact of farming practices
The Maple Leaf brand is aiming to educate consumers on why it’s important to buy meat raised without antibiotics.
Maple Leaf relates to the trials of feeding kids
The company connects with parents by humorously depicting the many reasons children reject food.
Lightlife launches a new plant-based burger
The Maple Leaf-owned brand is looking to serve existing demand and bring meat alternatives to a wider audience.
Maple Leaf and Schneiders craft a real food manifesto
Spelling out the insights and strategy behind the bold rebranding of two of Canada’s oldest food brands.
Inside Maple Leaf’s new ‘real food’ manifesto
Marketers from the brand discuss insights that led to a reformulation of its products to be free of artificial ingredients.
