Articles Tagged ‘maple leaf foods’
Maple Leaf names new lead marketer
Casey Richards takes over from Adam Grogan, who has moved into a new role in the company’s plant-based division.
Harvey’s adds plant-based Lightlife burger to the menu
The QSR gives customers a second vegan-friendly option by partnering with a brand that has a Canadian connection.
Maple Leaf aims to mitigate hot dog guilt
A campaign for Natural Top Dogs addresses the category’s ‘baggage’ by reminding parents of the ‘Real Food’ commitment.
Walmart Canada launches environmental initiative
The retailer enlists suppliers like Maple Leaf, Unilever and Agropur to remove emissions from the supply chain for Project Gigaton.
Greenfield Meat shows the impact of farming practices
The Maple Leaf brand is aiming to educate consumers on why it’s important to buy meat raised without antibiotics.
Maple Leaf relates to the trials of feeding kids
The company connects with parents by humorously depicting the many reasons children reject food.
Lightlife launches a new plant-based burger
The Maple Leaf-owned brand is looking to serve existing demand and bring meat alternatives to a wider audience.
Maple Leaf and Schneiders craft a real food manifesto
Spelling out the insights and strategy behind the bold rebranding of two of Canada’s oldest food brands.
Inside Maple Leaf’s new ‘real food’ manifesto
Marketers from the brand discuss insights that led to a reformulation of its products to be free of artificial ingredients.
Schneiders stays true to tradition
The meat-packing business J.M. Schneider opened in his Ontario home 125 years ago is still thriving today.
Not your typical truck stop jerky
Devour positions itself as an outdoor energy food with a new brand ambassador campaign.
Schneiders’ traditional refresh
The 125-year-old brand revamps its look while paying homage to its heritage.
Maple Leaf builds up protein
The CPG co takes on perceptions about processed meat with a new online video series.
CASSIES Silver: Maple Leaf changes lives with bacon
Eschewing the typical male target, the brand showed mom how bacon can make her days easier.
Connie Morrison breaks bread with skeptics
We’re rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.
