Articles Tagged ‘maple leaf foods’

Just cause: the power and need of shared value

HSF’s Geoff Craig says now is the time to build partnerships with charities that have a genuine influence.

Nola Martin_headshot

Think like a retailer

Maple Leaf Foods’ Nola Martin gives advice on how to get a store on board with your shopper marketing program.

Copied from Media in Canada - maple leaf

Maple Leaf changes lives with bacon

The food brand has launched the “Change your life with bacon” campaign, a digital and social initiative targeted specifically at moms.

Larsen

CASSIES Silver: Larsen relaunches a local favourite

Atlantic Canada welcomes home a prodigal wiener.

OscarMeyer

CASSIES Silver: Maple Leaf quells sliced meat concerns

Making heroes out of butchers helps the brand’s additive-free line win over moms.

BrandCupid

Brand cupid

From diamonds and wine to bacon bouquets, Strategy plays brand matchmaker ahead of Valentine’s Day.

one senior team - Boyd, King, Shaw, Howe

Digital agency 58Ninety acquires Due North

The pair will become One., a new integrated agency, as former Due North CEO steps down for retirement.

News

Bacon’s the way to a man’s heart

John St. – The Proposal