Articles Tagged ‘maple leaf foods’
Just cause: the power and need of shared value
HSF’s Geoff Craig says now is the time to build partnerships with charities that have a genuine influence.
Think like a retailer
Maple Leaf Foods’ Nola Martin gives advice on how to get a store on board with your shopper marketing program.
Maple Leaf changes lives with bacon
The food brand has launched the “Change your life with bacon” campaign, a digital and social initiative targeted specifically at moms.
CASSIES Silver: Larsen relaunches a local favourite
Atlantic Canada welcomes home a prodigal wiener.
CASSIES Silver: Maple Leaf quells sliced meat concerns
Making heroes out of butchers helps the brand’s additive-free line win over moms.
Brand cupid
From diamonds and wine to bacon bouquets, Strategy plays brand matchmaker ahead of Valentine’s Day.
Digital agency 58Ninety acquires Due North
The pair will become One., a new integrated agency, as former Due North CEO steps down for retirement.
Bacon’s the way to a man’s heart
John St. – The Proposal
