Articles Tagged ‘Marketel’
L’Oreal Paris launches Canada-exclusive skincare line
The beauty co launches the new line with a campaign featuring actress Freida Pinto.
What women want (in 2016)
From real words to real men, Marketelle’s Jessie Sternthal weighs in on what ladies want from marketers.
Air Canada hand-delivers holiday cheer
The airline’s follow-up to its “Gift of Home” platform reunites a few Canadians with their loved ones.
L’Oreal Men’s everyday game faces
The brand shifts its strategy from celebs to the average man for its new NHL partnership campaign.
Nespresso brings the finer things to Canada
How the brand is putting a Canadian spin on its new George Clooney partnership.
On the cusp of a “look up movement”
Brands should help get people to put down their phones, and Marketelle’s Jessie Sternthal explains why.
Reitmans spins off Hyba line
Working with AOR Marketel, the brand’s activewear banner breaks out on its own, with a new brand positioning and campaign.
When swiping right goes wrong
Marketelle’s Jessie Sternthal on why brands should rethink their relationships with dating apps.
UNICEF Canada’s $5 message
The organization’s new campaign asks Canadians to share their high-fives and help prevent child deaths.
Up to the Minute: Marketel’s museum win
Plus: New hires at Ariad and Razorfish, and other news you may have missed this week.
Marketel appoints new president and COO
The Montreal agency has brought on former Nurun exec Martin Le Sauteur.
Canadian Soccer Association’s tough new goal
How the group plans to make this summer’s FIFA Women’s World Cup Canada’s biggest sporting event ever.
But what if I DON’T hate myself?
Marketelle’s Jessie Sternthal on why self-loathing insights are getting old (and kind of dangerous).
An airline and three gifts
The latest work for the Air Canada Foundation features a big surprise for an 11-year-old hockey fan.
Reitmans gets into jeans
The retailer is repositioning itself as more on-trend and youthful with its new denim campaign.
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