Articles Tagged ‘Marketelle’

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Finding the she-spot

Marketelle’s Jessie Sternthal on finding that elusive, yet glorious $20-trillion-a-year place where female consumers live.

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Weight loss ads and a craving for emotion

Marketelle’s Jessie Sternthal on why marketers are missing out on a $7 billion industry.

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Marketel launches Marketelle

With 80% of women saying advertisers don’t get them, and many left feeling patronized, the Montreal agency opens a new division dedicated to the ladies.