Articles Tagged ‘Mark’s’

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Mark’s puts its approach to the test

A series of online videos focused on product innovation puts a twist on showing off features and benefits.

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Mark’s gets to the point

A no-nonsense campaign focuses on jeans and showcases the retailer’s new tone.

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Mark’s thanks dads who step up

The retailer is increasing its investment in more emotionally engaging ads, beginning with a new Father’s Day campaign.

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Up to the Minute: ICA’s Gillian Graham resigns

Plus: Mark’s gets a new agency, the CRTC talks anti-spam and more news you may have missed.

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CASSIES Silver: Mark’s gets ready for winter

The retailer took advantage of a frigid winter to match discounts to temperatures.

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MAOY Gold: Touché!’s walk-on win

The agency had a banner year, increasing revenue, bringing on new clients and now winning Gold.

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Canadian Tire goes big with digital

The retailer is hoping to hook younger customers with its new interactive “showcase” store.

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Canadian Tire opens doors for youth hockey

What the retailer learned from its Olympic success and how it applied it to the World Juniors.

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Mark’s banks on jeans

VP of marketing and digital Frederick Lecoq on how denim marks a shift in brand focus to urban, confident, casual Canadians.

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Sid Lee opens in Calgary, eyes California

The Montreal-based agency is exploring a new shop in California to help the New York office, while Vito Piazza assumes the role of president of its recently launched Western Canada location.

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Global tour: Retailers that made a merry mark

Infield Marketing’s Martin Rydlo and Derek Joynt round up some cool Christmas retail cheer.