Articles Tagged ‘Martin Aubut’

Why Nesto made infomercials for its strongest markets
The online mortgage broker is targeting conversion where it is more established and brand building where it remains a challenger.

Nesto tries to make the mortgage process less of a slog
New CMO Martin Aubut has been trying to distance the platform from traditional ways of doing things as it expands across Canada.

Canadian fintech Nesto names first CMO
Martin Aubut will work to capitalize on the online mortgage broker’s momentum following a recent funding round.

Cogeco goes ‘epic’ to shake up connected TV
To help Epico compete with IPTV offerings from national players, the telco is bringing excitement to small urban centres.

Preparing for brands that talk
With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.

How L’Oreal is exploring AI-powered chat
The company has partnered with Automat on a series of new services and will open a global “AI centre for excellence” in Montreal.