Articles Tagged ‘Martin Aubut’

Nesto

Why Nesto made infomercials for its strongest markets

The online mortgage broker is targeting conversion where it is more established and brand building where it remains a challenger.

nesto

Nesto tries to make the mortgage process less of a slog

New CMO Martin Aubut has been trying to distance the platform from traditional ways of doing things as it expands across Canada.

Nesto

Canadian fintech Nesto names first CMO

Martin Aubut will work to capitalize on the online mortgage broker’s momentum following a recent funding round.

cogeco-campaign

Cogeco goes ‘epic’ to shake up connected TV

To help Epico compete with IPTV offerings from national players, the telco is bringing excitement to small urban centres.

Voice2

Preparing for brands that talk

With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.

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How L’Oreal is exploring AI-powered chat

The company has partnered with Automat on a series of new services and will open a global “AI centre for excellence” in Montreal.