Articles Tagged ‘Mass Minority’
Parachute gets parents to keep cannabis edibles ‘high and locked’
The non-profit shifts its target in response to an uptick in calls to poison control centres.
Parachute Canada draws a parallel between stoned skydiving and driving
The non-profit attempts to get teens to be more serious about getting behind the wheel while high.
Serta thinks outside the box
The legacy brand taps Canadian Tire’s reputation and distribution network to launch its new mattress-in-a-box.
Stonemill reinforces slow-crafted message
The brand’s new campaign compares its bread making process to the time it takes to build a long-lasting relationship.
Mass Minority launches brand measurement tool
The agency’s Brand Attraction Monitor gauges how values are performing compared to competitors.
Mass Minority bolsters tech capabilities with Dynamic Mind
The agency has partnered with the digital development shop to expand its offering.
Mass Minority expands across departments
New hires in client service, design and data have joined the agency in Toronto.
Mass Minority names new chief strategy officer
Jack Perone returns to Canada with a focus on integrating the agency’s proprietary technology into its clients’ business.
Beattie’s rides the craft wave
The Ontario distillery has launched its first campaign, promoting the brand’s farming roots.
Up to the Minute: McMillan grows its strategy team
Plus, Mass Minority signs four new clients and Engine Digital adds Justine Yu as a senior digital analyst.
CASSIES Silver: Stonemill takes it slow
A campaign by Mass Minority drove sales in a declining category by showing what makes European bread-making special..
Strategy’s 2017 Nice List: Part 2
From meticulous films to stigma-busting campaigns, here’s another round of advertising worthy of year-end recognition.
Mass Minority hires its first president
Brent Rivard joins from New York’s Anomaly to help tighten operations at the company.
Mass Minority makes two senior hires
A pair of new AOR assignments brings new leadership in creative and client services.
New PSA campaign tackles growing Islamophobia
A group of Ontario organizations call on bystanders to “Break the Behaviour.”
