Articles Tagged ‘mastercard’
The future consumer: what will they be like in 2024?
WGSN predicts four unique segments, detailing what’s important to each and how to engage with them.
How transgender clients reacted when MasterCard stopped deadnaming them
A campaign introducing “True Name” shows how a simple card can bring a lot of joy.
In-store spending is surging past pre-pandemic levels
Mastercard’s latest report also finds that jewelery, restaurants and electronics are (finally) on a strong path to recovery.
Apparel sales may finally be on the rebound
A report from Mastercard also reveals a shift back towards spending on services and a normalization in online shopping.
Why Mastercard is using AR to explain cardholder benefits
From the Tech newsletter: The immersive play is meant to drive understanding and satisfaction among cardholders.
Mastercard opens tech hub in Vancouver
The company is developing innovations in payment tech alongside cybersecurity advancements.
Advertising Week 2019: MasterCard’s take on ‘Marketing 5.0′
How the brand’s CMO has been building a multi-sensory strategy for the future.
Cannes 2019: The future of brands sounds good
The Township’s Karen Howe on how Mastercard found its soul through a smart sound strategy.
Canadian Tire to launch new rewards program
The retailer hopes the flexibility of earning points at multiple stores will help Triangle Rewards appeal to a wider demographic.
Mastercard makes time for fun
The company enlists Cobie Smulders to show Canadians the benefits of Masterpass as part of a refreshed, digital-first marketing approach.
Mastercard brings innovation consultancy to Toronto
Labs as a Service will give clients in Canada and the U.S. greater access to experts and development services.
Android Pay launches in Canada
Which banks are on board and what features should you expect from Google’s mobile wallet?
Mastercard launches Qkr in Canada
With a few refinements, the order-ahead payment app is ready to compete in North America.
PayPal names new Canadian head
Former AmEx VP Paul Parisi will lead the company’s business in Canada as general manager.
Mastercard debuts new branding
In addition to updating its 20-year-old logo, the brand announced changes to the Masterpass digital wallet.
