Articles Tagged ‘mastercard’

WGSN consumer

The future consumer: what will they be like in 2024?

WGSN predicts four unique segments, detailing what’s important to each and how to engage with them.

mastercardtruename

How transgender clients reacted when MasterCard stopped deadnaming them

A campaign introducing “True Name” shows how a simple card can bring a lot of joy.

Indochino Store

In-store spending is surging past pre-pandemic levels

Mastercard’s latest report also finds that jewelery, restaurants and electronics are (finally) on a strong path to recovery.

amazon-prime-shopping

Apparel sales may finally be on the rebound

A report from Mastercard also reveals a shift back towards spending on services and a normalization in online shopping.

mastercardAR

Why Mastercard is using AR to explain cardholder benefits

From the Tech newsletter: The immersive play is meant to drive understanding and satisfaction among cardholders.

Mastercard-Mastercard opens global Intelligence and Cyber Centre

Mastercard opens tech hub in Vancouver

The company is developing innovations in payment tech alongside cybersecurity advancements.

mastercard

Advertising Week 2019: MasterCard’s take on ‘Marketing 5.0′

How the brand’s CMO has been building a multi-sensory strategy for the future.

KAREN HOWE PIC- higher rez

Cannes 2019: The future of brands sounds good

The Township’s Karen Howe on how Mastercard found its soul through a smart sound strategy.

CANADIAN TIRE CORPORATION- LIMITED-Canadian Tire gives its quint

Canadian Tire to launch new rewards program

The retailer hopes the flexibility of earning points at multiple stores will help Triangle Rewards appeal to a wider demographic.

masterpasscobie

Mastercard makes time for fun

The company enlists Cobie Smulders to show Canadians the benefits of Masterpass as part of a refreshed, digital-first marketing approach.

mastercardmaterpass

Mastercard brings innovation consultancy to Toronto

Labs as a Service will give clients in Canada and the U.S. greater access to experts and development services.

samsungpay

Android Pay launches in Canada

Which banks are on board and what features should you expect from Google’s mobile wallet?

Qkr1

Mastercard launches Qkr in Canada

With a few refinements, the order-ahead payment app is ready to compete in North America.

PayPal announces Paul Parisi will lead Canadian business

PayPal names new Canadian head

Former AmEx VP Paul Parisi will lead the company’s business in Canada as general manager.

Mastercard_Vertical

Mastercard debuts new branding

In addition to updating its 20-year-old logo, the brand announced changes to the Masterpass digital wallet.