Articles Tagged ‘mastercard’
Why Mastercard is using AR to explain cardholder benefits
From the Tech newsletter: The immersive play is meant to drive understanding and satisfaction among cardholders.
Mastercard opens tech hub in Vancouver
The company is developing innovations in payment tech alongside cybersecurity advancements.
Advertising Week 2019: MasterCard’s take on ‘Marketing 5.0′
How the brand’s CMO has been building a multi-sensory strategy for the future.
Cannes 2019: The future of brands sounds good
The Township’s Karen Howe on how Mastercard found its soul through a smart sound strategy.
Canadian Tire to launch new rewards program
The retailer hopes the flexibility of earning points at multiple stores will help Triangle Rewards appeal to a wider demographic.
Mastercard makes time for fun
The company enlists Cobie Smulders to show Canadians the benefits of Masterpass as part of a refreshed, digital-first marketing approach.
Mastercard brings innovation consultancy to Toronto
Labs as a Service will give clients in Canada and the U.S. greater access to experts and development services.
Android Pay launches in Canada
Which banks are on board and what features should you expect from Google’s mobile wallet?
Mastercard launches Qkr in Canada
With a few refinements, the order-ahead payment app is ready to compete in North America.
PayPal names new Canadian head
Former AmEx VP Paul Parisi will lead the company’s business in Canada as general manager.
Mastercard debuts new branding
In addition to updating its 20-year-old logo, the brand announced changes to the Masterpass digital wallet.
Payments, produce and Popsicles: Three summer shopper trends
TracyLocke’s Jason Dubroy on what’s heating up, just as the weather does.
Staying priceless
MasterCard repositions itself as a tech leader as it prepares to celebrate its 50th birthday.
MasterCard bets on data
New tech from the payment co aims to give merchants better insights and improve loyalty programs.
Athlete of the Year: Kyle Lowry a slam dunk for brands
How the Raptors superstar has made his mark beyond the court.
