Articles Tagged ‘mastercard’

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Shopper Marketing Forum: Tech to track

From virtual reality planograms to digital wallets, we peek at some hot tech emerging in the retail space.

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Creative Report Card: Movers and shakers

Who were the big jumpers on the list this year? Who won Best in Show? A look at some standout agencies and work from the 2014 Report Card.

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Google named most influential brand in Canada: Ipsos Reid

The third annual survey, released at FFWD Ad Week, introduces President’s Choice and MasterCard as new entrants to top 10.

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Cundari named ‘Best of the Best’ at Globes Awards

MacLaren McCann and Tribal Worldwide also win Gold prizes from the Marketing Agencies Association Worldwide.

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The Shopper Innovation Awards deadline extended

Brands and agencies have until Nov. 15 to enter this year’s SIAs, which will be judged by a panel of experts co-chaired by Capital C’s Tony Chapman, Kraft’s Tony Matta and Best Buy’s Angela Scardillo.

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MasterCard Canada appoints new marketing head

Milos Vranesevic has been promoted to the role of senior business leader and Canadian head of marketing at the company.

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MasterCard’s Stylicity wins Grand Prix at Shopper Innovation Awards

The credit card company and its agency MacLaren McCann pick up the top prize at the inaugural award show. McDonald’s and Tribal DDB also win big, as do James Ready and Leo Burnett.

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Shopper Innovation Awards: Grand Prix

MasterCard picks up the biggest honour of the show for its Stylicity program.

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Shopper Innovation Awards: Integration

Gold honours in this category go to Loblaw for “BBQTown” and MasterCard for “Stylicity,” while Maynards picks up Silver for “Make your Face a Maynards.”

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Valentine’s Day spend trends

Canadians are a bunch of last-minute buyers, with many spending the majority of their gift budget on romantic dinners.

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MasterCard’s Lilian Tomovich appointed SVP, U.S. consumer marketing

The credit card co’s former head of marketing in Canada will take over consumer-facing communication, including all advertising in the United States.

Copied from Media in Canada - Fahsion's Night Out

MasterCard sponsors Fashion’s Night Out

The credit card co is sponsoring Canada’s first FNO event that aligns with its efforts to support local shopping.

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The B!G Awards

See what came out on top in strategy‘s annual awards that celebrate agency work beyond advertising.

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B!G Silver: MacLaren McCann finds a social intern for MasterCard

The agency wins second place for creating a new recruiting method for the credit card co.

Copied from Media in Canada - BMO world record

BMO kicks off Guinness World Record attempt

The bank spent Thursday at Toronto’s Yonge-Dundas Square attempting to break the record for the largest soccer ball mural.