Articles Tagged ‘Match Marketing’

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Match hires new creative leadership

Gary Westgate will run creative in Toronto for the consumer engagement agency, with Eric Moncaleano named North American ECD.

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Match Marketing hires ECD in Toronto

Jason Mota steps into the role having most recently served at CD at Gale Partners in Toronto.

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Match Marketing acquired by Southfield Capital

Parting with Beringer Capital, the agency will look to continue growth with the backing of a new private equity firm.

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Up to the Minute: The One Show’s Canadian judges

Plus, 1Milk2Sugars wins Artis, Match adds to its experiential team, and more news you may have missed.

Alex Furrer

Match Marketing hires first ECD

Former OgilvyOne CCO Alex Furrer is the first to take on the position for the agency in Canada.

Michael Dill

Match Marketing names new president and CEO

Michael Dill takes over leadership of the agency as founder Brett Farren steps away from day-to-day operations.

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Uncle Ben’s creates healthy competition

The brand is promoting its new Rice & Grains line by getting popular food trucks to go head-to-head.

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Smartfood’s end-of-day play

The PepsiCo brand revamps its packaging and launches its first major campaign.

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Match acquires Quadrant

The agency increases its Canadian footprint by acquiring Quadrant and its subsidiary, Q2 Integrated.

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Up to the Minute: Match’s new president

Plus: a new tech-focused PR agency, a business boom for Stephen Thomas and more news you might have missed.

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Check it out: A feline film frenzy

Temptations’ Just for Cats Festival celebrates the best in viral cat videos.

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Why you need an advocate

Match Marketing’s Liz Crawford on why brands need to engage more with their advocates, not just their heaviest users.

Launch! adds retail might to its ranks

The shop has brought in new blood to lead retail strategy and planning for its Dairy Farmers of Canada account.

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Match Marketing names new SVP

The firm is entering a growth phase, promoting former VP of strategy and business development Greg McDonald.

Pure Leaf brews up tasting campaign

PepsiCo’s new natural iced tea brand is setting up unique sampling environments across the country.