Articles Tagged ‘Matt Kohler’
McCain hires new head of marketing amid leadership shuffle
Former Clorox marketer Matt Kohler takes on a newly combined marketing and sales role.
Gamifying recycling
Brands across categories are looking to find ways to encourage Canadians to dispose of recyclable products properly.
The new sustainability
Strategy tapped experts and members of its CMO Council to examine the new realities of going green.
2019 MOY: Matt Kohler grows a greener Clorox
The CPG company is making strides in sustainability, thanks to the marketer’s work behind the scenes.
Glad reinforces its leadership in strength
The brand brings back its garbage man to drive a connection with consumers in a low-engagement category.
Glad ties itself to strength
The Clorox brand goes for a more emotional approach to boost in-store consideration.
Burt’s Bees gets a flair for the artistic
An exhibit showing art created using lipsticks is promoting the brand’s newest product line.
