Articles Tagged ‘Matt Kohler’

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McCain hires new head of marketing amid leadership shuffle

Former Clorox marketer Matt Kohler takes on a newly combined marketing and sales role.

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Gamifying recycling

Brands across categories are looking to find ways to encourage Canadians to dispose of recyclable products properly.

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The new sustainability

Strategy tapped experts and members of its CMO Council to examine the new realities of going green.

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2019 MOY: Matt Kohler grows a greener Clorox

The CPG company is making strides in sustainability, thanks to the marketer’s work behind the scenes.

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Glad reinforces its leadership in strength

The brand brings back its garbage man to drive a connection with consumers in a low-engagement category.

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Glad ties itself to strength

The Clorox brand goes for a more emotional approach to boost in-store consideration.

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Burt’s Bees gets a flair for the artistic

An exhibit showing art created using lipsticks is promoting the brand’s newest product line.