Articles Tagged ‘mattel’

Brands share in the love of Fan Expo
How Lego and Toys “R” Us are tapping into fans’ passion at the comic and pop culture convention.

Shopper Innovation Awards: Walmart and Mattel’s virtual toy store
A pop-up in Pearson Airport made for convenient holiday shopping.

AToMiC Awards: Old brands, new tricks
You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.

Fisher-Price waxes poetics
The brand wants parents to slow down and enjoy a few moments of play, with a touching new video.

MSLGroup hires an SVP
The firm taps Caroline Murphy to expand its lifestyle business and bring expertise to paid digital and social.

Fuelling a Playground
Ottawa-based Fuel is the latest agency to jump on the “incubator within an agency” train, launching a new division dedicated to playing with cool techy toys.

Christine Ross departs Spider Marketing
The agency’s co-founder is taking on an SVP role at Free For All Marketing amid the Toronto shop’s hiring spree.

Mattel’s anytime game play
How does the toy maker plan to revitalize the steady-to-declining game category? With a ginormous teddy bear, a real life marching band and strangers playing Pictionary.

Amazon: Where video streaming and merch collide
A deal between Mattel’s HIT Entertainment and the tech co could be the future of blended content and consumer products.

Mattel and WWE team up for branded content push
World Wrestling Entertainment characters get out of the ring in a new original stop-motion series and toy line.