Articles Tagged ‘Max Valiquette’

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Consumerology: The social media brand problem (or the 25% solution)

Bensimon Byrne’s Max Valiquette says brands need to become more coherent in social networks to encourage consumer connection.

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Consumerology: Micro-social networks provide more POP options

Bensimon Byrne’s Max Valiquette on how micro-social networks can help shopper marketers provide consumers with more compelling offers.

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Consumerology: Thinking broadly about pharma

Bensimon Byrne’s Max Valiquette on why pharma brands have to define the category in its broadest context, or risk being left behind.

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Consumerology: It ain’t easy being green

The environment has become less important to Canadians, and Max Valiquette looks at what this means to shopper marketers.

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Consumerology: Surviving the holidays

Max Valiquette on an impending bleak holiday season, and how marketers can prepare for it.