Articles Tagged ‘Maybelline New York’

pexels-photo-359989

Up to the Minute: Agnostic wins two AOR assignments

Plus, Trampoline adds a PR offering and Apollo Music Store expands to the U.S.

mayb glass

Turning a smoky eye to the future

How a L’Oreal-wide digital mandate led the Maybelline line down the Google Glass runway.

Berube

L’Oreal hones in on a one-on-one approach with shoppers

The beauty brand’s new CMO Stephane Berube discusses why big data is key in the age of consumers without borders, and which emerging target demos are on the co’s radar.