Articles Tagged ‘Mazda’
Mazda tucks in the high-end competition
The automaker focuses on the joy of winter driving to put itself in the same consideration set as luxury models.
Mazda, well-crafted
The automaker is taking a page out of craft beer’s book as it celebrates 50 years of fun-fast cars and energetic marketing.
Mazda puts its attention to detail to the test
The automaker uses high-powered photography to allow users to zoom in on the smallest details of MX-5 RF.
The Contenders: Tech that packed a punch
Our look at this year’s award show hopefuls continues with work that used technology to bring insights to life.
Mazda turns heads
An interactive, face-tracking billboard aims to reflect the craft that goes into the automaker’s design.
Which brands will Canadians see during the Super Bowl?
From beer to banks to video games, here are the advertisers that will have a presence during the big game.
Shopper Innovation Awards: Mazda drives a cinematic program
The “Mazda Massive Test Drive” app turned mobile phones into steering wheels, and the big screen into an interactive, first-person racing experience.
Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.
Who exactly is your consumer these days?
In part three of JWT’s Trend Report, we ask, do you know who your consumer is? Say goodbye to gender roles and ageism.
Privacy is dead. Long live mobile
Part two of JWT’s Trend Report finds Canadians are waiting for brands to catch up to mobile realities and privacy woes.
Are you entertaining?
Part one of JWT’s Trend Report finds Canadians are slow to embrace shopping anywhere, but really (really) want cool experiences.
Hacking campaigns clean up at the CMAs
Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?
Weekend reading: JWT’s nod to the past, eyes to the future
On the eve of two major anniversaries, the agency looks ahead to a new strategic direction.
Taxi and Canadian Tire nab top B!G honours
From particularly Canadian executions to a driving playground for movie-goers, check out this year’s B!G winners.
B!G Bronze: JWT and Mazda reinvent the test drive
The pair turned the big screen into a driving machine.
