Articles Tagged ‘McCann Canada’

CareMakers

Petro-Canada captures a day in the life of a caregiver

The company looks to build on its narrative about those caring for loved ones in a new campaign for its CareMakers Foundation.

Wendy's-rewards

Wendy’s entices rewards seekers with free food

A campaign promoting the QSR’s new loyalty program is leaning heavily into value and earning opportunities.

MeganHardisty

McCann Calgary hires new managing director

Megan Hardisty will lead the agency’s operations in the city after two years in a similar role at DDB Toronto.

playalberta

Play Alberta makes online gambling less scary

The government-run site parodies horror movies to stand out from a deluge of options that aren’t yet legal in the province.

ACTRA

ACTRA begins targeting agencies over labour dispute

The actor’s union staged protests outside of agency offices in a bid to have them be part of negotiations for a new agreement.

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Cannes 2022: Health & Wellness Lions bring 10 shortlist spots

Despite being shut out of Pharma, six Canadian agencies are up for Lions Monday.

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Wendy’s reimagines a classic tagline to introduce its breakfast menu

By asking “where’s the bacon?” the QSR is once again taking shots at its competition as it tries to win the growing daypart.

A Wendy's Co. Restaurant Ahead Of Earnings Figures

How does Wendy’s plan to win the breakfast wars?

From the C-Suite newsletter: The QSR gives us the skinny on how it plans to disrupt the category.

mastercardtruename

How transgender clients reacted when MasterCard stopped deadnaming them

A campaign introducing “True Name” shows how a simple card can bring a lot of joy.

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McCann Montreal wins Club Med assignment

The agency has been tasked with driving brand equity and bookings for resorts in Canada and around the world.

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McCann Canada named AOR for Xplornet

The rural-focused ISP is planning aggressive expansion and has tapped the agency to help elevate its brand.

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Most-read of 2021: Brands

The restructurings, executive appointments and new agency assignments that got the industry’s attention this year.

epicaawardpyramid

Zulu Alpha Kilo is the top Canadian agency at Epica

Rethink, Cossette and McCann were also among the 11 agencies that won at the awards decided by the industry press.

KHP

Kids Help Phone dials up its tough talk with a new AOR

In the first campaign from McCann Canada, the non-profit is showing how some young Canadians grapple with grown-up mental health issues.

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SkipTheDishes wants to own the pre-game moment

The food delivery brand debuts a new strategy for activating its hockey sponsorship portfolio.