Articles Tagged ‘McCann Montreal’
Why Export Development Canada wants businesses to look abroad
A new brand platform from the Crown corporation is showing Canadian companies that the jump to new markets is easier than they think.
McCann Montreal wins Club Med assignment
The agency has been tasked with driving brand equity and bookings for resorts in Canada and around the world.
Nespresso uses a premium positioning to connect with two different targets
The brand is showing the quality of iced coffee to tap into summer demand, while also driving awareness for its little-known B2B division.
Export Development Canada turns pandemic pivots into a new way forward
Three disparate businesses help the crown corp show how this year’s challenges can lead to future growth.
Up to the Minute: McCann hires new head of Montreal office
Plus, BIMM picks up a big project for CAA and Level5 adds to its consulting leadership.
McCann Montreal hires new strategy lead
Badr El Fekkak will lead planning for the office’s key accounts and will support national clients looking to have an impact in Quebec.
McCann hires new creative director in Montreal
Marie-Eve Best joins from Bleublancrouge to work on the agency’s beauty portfolio.
McCann names VP of strategy in Montreal
Jean-Francois Fremaux will work alongside newly named ECD Sacha Ouimet across the office’s agency clients.
McCann hires new ECD in Montreal
Sacha Ouimet takes over creative leadership for the office.
Cannes Digest: How is Canada faring so far?
A Young Lions team picks up a Silver win as the second day of the festival also brings a handful of new nominations.
McCann Montreal adds director of strategic planning
Amine Rais will lead the office’s strategy team, while working on creative development for a number of recent client wins.
McCann wins Canadian Armed Forces account
Led out of Montreal, the agency will lead advertising as part of an ongoing effort to drive recruitment.
McCann wins Export Development Canada
Led out of its Montreal office, the agency’s mandate includes brand strategy and creative development.
McCann Montreal picks up Bombardier mandate
Transportation industry experts and rebranding gurus helped win the global assignment.
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McCann Montreal adds new VP
Thierry Gauthier is the agency’s first major hire since rebranding from Marketel and bringing in a new president.
