Articles Tagged ‘McCann Montreal’

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Nespresso uses a premium positioning to connect with two different targets

The brand is showing the quality of iced coffee to tap into summer demand, while also driving awareness for its little-known B2B division.

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Export Development Canada turns pandemic pivots into a new way forward

Three disparate businesses help the crown corp show how this year’s challenges can lead to future growth.

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Up to the Minute: McCann hires new head of Montreal office

Plus, BIMM picks up a big project for CAA and Level5 adds to its consulting leadership.

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McCann Montreal hires new strategy lead

Badr El Fekkak will lead planning for the office’s key accounts and will support national clients looking to have an impact in Quebec.

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McCann hires new creative director in Montreal

Marie-Eve Best joins from Bleublancrouge to work on the agency’s beauty portfolio.

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McCann names VP of strategy in Montreal

Jean-Francois Fremaux will work alongside newly named ECD Sacha Ouimet across the office’s agency clients.

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McCann hires new ECD in Montreal

Sacha Ouimet takes over creative leadership for the office.

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Cannes Digest: How is Canada faring so far?

A Young Lions team picks up a Silver win as the second day of the festival also brings a handful of new nominations.

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McCann Montreal adds director of strategic planning

Amine Rais will lead the office’s strategy team, while working on creative development for a number of recent client wins.

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McCann wins Canadian Armed Forces account

Led out of Montreal, the agency will lead advertising as part of an ongoing effort to drive recruitment.

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McCann wins Export Development Canada

Led out of its Montreal office, the agency’s mandate includes brand strategy and creative development.

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McCann Montreal picks up Bombardier mandate

Transportation industry experts and rebranding gurus helped win the global assignment.

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McCann Montreal adds new VP

Thierry Gauthier is the agency’s first major hire since rebranding from Marketel and bringing in a new president.

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Marketel McCann rebrands, adds new president

Mylene Savoie takes the leadership position as the agency takes on a new name.