Articles Tagged ‘McCann’
How transgender clients reacted when MasterCard stopped deadnaming them
A campaign introducing “True Name” shows how a simple card can bring a lot of joy.
McCann continues to grow its creative department
In addition to seven new hires it has made in the last five months, the agency has promoted Gail Pak to a VP role.
How the pandemic could impact healthcare marketing
McCann Health explores the changes pharma brands will contend with by polling those who have seen them first-hand: doctors.
Export Development Canada turns pandemic pivots into a new way forward
Three disparate businesses help the crown corp show how this year’s challenges can lead to future growth.
McCann Canada to lead creative for SkiptheDishes
The agency picked up AOR duties as part of a global review by parent company Just Eat Takeaway.
Up to the Minute: Ryan Timms takes over at McCann
Plus, Faulhaber picks up BSH mandate and Humanity Bakeries sees an opportunity in Quebec’s specialty baking market.
How the Dairy Farmers of Ontario turned disruptions into learning opportunities
Building farms in Minecraft and online recipe videos have helped the group maintain its educational goals.
McCann Montreal hires new strategy lead
Badr El Fekkak will lead planning for the office’s key accounts and will support national clients looking to have an impact in Quebec.
How the pandemic has changed health marketing
Putting evidence at the foreground of messaging and a move away from celebrity wellness influencers could all be on the horizon.
Lessons from China on marketing through a recovery
Execs from McCann’s Asia outposts suggest brands may shift from reassurances to rallying cries.
McCann hires new creative director in Montreal
Marie-Eve Best joins from Bleublancrouge to work on the agency’s beauty portfolio.
Creating a network for Black women in advertising
A McCann event aimed to spur long-term change in the industry by opening up avenues that might otherwise be blocked.
Strategy’s Most Read of 2019: Agencies
The hires, promotions and new business approaches that got the most attention from strategy readers this year.
McCann, Cossette take top prizes at Clios Health
Both agencies won Grand Clios for work with Donate Life and the SickKids Foundation.
