Articles Tagged ‘McCann’

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Export Development Canada turns pandemic pivots into a new way forward

Three disparate businesses help the crown corp show how this year’s challenges can lead to future growth.

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McCann Canada to lead creative for SkiptheDishes

The agency picked up AOR duties as part of a global review by parent company Just Eat Takeaway.

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Up to the Minute: Ryan Timms takes over at McCann

Plus, Faulhaber picks up BSH mandate and Humanity Bakeries sees an opportunity in Quebec’s specialty baking market.

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How the Dairy Farmers of Ontario turned disruptions into learning opportunities

Building farms in Minecraft and online recipe videos have helped the group maintain its educational goals.

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McCann Montreal hires new strategy lead

Badr El Fekkak will lead planning for the office’s key accounts and will support national clients looking to have an impact in Quebec.

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How the pandemic has changed health marketing

Putting evidence at the foreground of messaging and a move away from celebrity wellness influencers could all be on the horizon.

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Lessons from China on marketing through a recovery

Execs from McCann’s Asia outposts suggest brands may shift from reassurances to rallying cries.

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McCann hires new creative director in Montreal

Marie-Eve Best joins from Bleublancrouge to work on the agency’s beauty portfolio.

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Creating a network for Black women in advertising

A McCann event aimed to spur long-term change in the industry by opening up avenues that might otherwise be blocked.

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Strategy’s Most Read of 2019: Agencies

The hires, promotions and new business approaches that got the most attention from strategy readers this year.

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McCann, Cossette take top prizes at Clios Health

Both agencies won Grand Clios for work with Donate Life and the SickKids Foundation.

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McCann Canada names new CCO

In addition to Josh Stein taking on a national role, the agency has also hired Dave Roberts as ECD in Montreal.

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McCann expands its business with Bayer

The company has consolidated its Crop Science accounts with the agency, which has also won assignments for two OTC brands.

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Scholarship established in memory of Peter Vaz

NABS and McCann will support new entrants to the industry in memory of the digital exec, who passed away on Oct. 9.