Articles Tagged ‘McCann’
How the pandemic has changed health marketing
Putting evidence at the foreground of messaging and a move away from celebrity wellness influencers could all be on the horizon.
Lessons from China on marketing through a recovery
Execs from McCann’s Asia outposts suggest brands may shift from reassurances to rallying cries.
McCann hires new creative director in Montreal
Marie-Eve Best joins from Bleublancrouge to work on the agency’s beauty portfolio.
Creating a network for Black women in advertising
A McCann event aimed to spur long-term change in the industry by opening up avenues that might otherwise be blocked.
Strategy’s Most Read of 2019: Agencies
The hires, promotions and new business approaches that got the most attention from strategy readers this year.
McCann, Cossette take top prizes at Clios Health
Both agencies won Grand Clios for work with Donate Life and the SickKids Foundation.
McCann Canada names new CCO
In addition to Josh Stein taking on a national role, the agency has also hired Dave Roberts as ECD in Montreal.
McCann expands its business with Bayer
The company has consolidated its Crop Science accounts with the agency, which has also won assignments for two OTC brands.
Scholarship established in memory of Peter Vaz
NABS and McCann will support new entrants to the industry in memory of the digital exec, who passed away on Oct. 9.
McCann Canada gets U.S. assignment with Saxx
The agency will help the premium Canadian underwear brand build its awareness south of the border.
Cannes 2019: Cossette wins Bronze in Radio & Audio
Meanwhile, work from McCann and Momentum earn more Lions in Brand Experience & Activation.
Ryan Timms named president of McCann Canada
The new role comes with oversight of the agency’s four Canadian offices.
McCann hires new ECD in Montreal
Sacha Ouimet takes over creative leadership for the office.
MRM/McCann, Cundari name new presidents
Jenn Steinmann joins McCann from Cundari, which has itself promoted Malcolm McLean to the president’s role.
