Articles Tagged ‘McCormick Canada’

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Unilever tries to put a dent in Heinz’s ketchup supremacy

Sir Kensington’s is bringing its premium positioning to Canada, but entering an established category is an uphill battle.

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McCormick promotes buying local with crowdsourced art

Olympic figure skater Scott Moir joins the French’s and Club House brand to help celebrate the company’s Canadian roots.

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CPGs promote in store ahead of the Big Game

Frank’s RedHot and Mars Wrigley are been promoting their brands’ association with the NFL this season through contests and kegs.

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Frank’s RedHot suits up with the NFL for “homegating”

From Shopper Marketing Report: The partnership honours 100 seasons with packaging, prizes and game food pairings.

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French’s continues to drive home Canadiana

The condiment brand adds Raps goodwill to its “made in Canada” values with a traveling Canada Day truck.

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Billy Bee searches for sweetness

The brand reinforces its 100% Canadianness by celebrating our kindest towns.

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Weber Shandwick wins McCormick digital business

The PR agency will now lead digital and social media for the CPG company in Canada.