Articles Tagged ‘McCormick Canada’
McCormick and General Mills team up to tempt spice seekers
Frank’s RedHot Pizza Pops combines two brands to test how the partnership could expand its target of young men.
McCormick brings more meaning to the fall season
From Shopper Marketing Report: Displays for Club House and French’s address preventing hunger at schools ahead of Thanksgiving.
Unilever tries to put a dent in Heinz’s ketchup supremacy
Sir Kensington’s is bringing its premium positioning to Canada, but entering an established category is an uphill battle.
McCormick promotes buying local with crowdsourced art
Olympic figure skater Scott Moir joins the French’s and Club House brand to help celebrate the company’s Canadian roots.
CPGs promote in store ahead of the Big Game
Frank’s RedHot and Mars Wrigley are been promoting their brands’ association with the NFL this season through contests and kegs.
Frank’s RedHot suits up with the NFL for “homegating”
From Shopper Marketing Report: The partnership honours 100 seasons with packaging, prizes and game food pairings.
French’s continues to drive home Canadiana
The condiment brand adds Raps goodwill to its “made in Canada” values with a traveling Canada Day truck.
Billy Bee searches for sweetness
The brand reinforces its 100% Canadianness by celebrating our kindest towns.
Weber Shandwick wins McCormick digital business
The PR agency will now lead digital and social media for the CPG company in Canada.
