Articles Tagged ‘McDonald’s Canada’
Up to the Minute: McDonald’s changes its loyalty program
Plus, NFA and Zulu win at AdAge’s Small Agency awards (again) and Wasserman names new CD.
Getting back to spending becomes more complicated
Why a new marketing reality means convincing more people that spending your way out of a downturn is the best call.
Leaders of colour find their voice
How calls for equity in advertising have shaped the perspectives of Scotiabank’s Clinton Braganza and Social Lite’s Neetu Godara.
Corner Office Shifts: John Betts to retire from McDonald’s
Plus, chief executive changes at Andrew Peller, HSBC and Laurentian Bank.
Strategy’s 2019 Nice List
Filled with holiday goodwill, our staff singles out work from the past year worthy of some extra recognition.
McDonald’s draws up a play for the Big Mac
The QSR puts Raptors coach Nick Nurse in the kitchen to deepen its partnership with the team and promote its most iconic burger.
McDonald’s puts Beyond Meat on the menu
A handful of Ontario restaurants will be the first to test demand for an exclusive plant-based burger.
McDonald’s Canada is still lovin’ burgers made from beef
As the competition embraces plant-based burgers, the QSR’s new campaign focuses on its meat-based classics.
McDonald’s uses Snapchat to promote McDelivery
The QSR is the first Canadian brand to use AR for couponing via an out-of-home ad.
McDonald’s Canada spices up classic McChicken sandwiches
How the QSR built buzz, and heat, with its recent #SpiceFace campaign.
CRC 2019: No. 3 art-and-copy team on winning together
Jordan Hamer and Spencer Dingle of Cossette sort of look alike and definitely think alike when it comes to collaborating on Cannes-winning work.
How Canada fared on the Warc Creative 100
FCB/Six’s “Destination Pride” for PFLAG was the top-performing Canadian campaign on the global rankings.
Meet the 2019 Marketers of the Year
Here were the five marketers who rose to the top of their categories with killer marketing, branding and creative campaigns.
MOY 2019: Antoinette Benoit’s golden strategy
The McDonald’s CMO has Canadians, from kids to grandpas, lovin’ the Golden Arches.
Media AOY Silver: OMD Canada amps up solution arsenal
CEO Cathy Collier says the media agency is focused on making “better decisions faster” this year and beyond.
