Articles Tagged ‘McDonald’s Canada’
Strategy’s 2019 Nice List
Filled with holiday goodwill, our staff singles out work from the past year worthy of some extra recognition.
McDonald’s draws up a play for the Big Mac
The QSR puts Raptors coach Nick Nurse in the kitchen to deepen its partnership with the team and promote its most iconic burger.
McDonald’s puts Beyond Meat on the menu
A handful of Ontario restaurants will be the first to test demand for an exclusive plant-based burger.
McDonald’s Canada is still lovin’ burgers made from beef
As the competition embraces plant-based burgers, the QSR’s new campaign focuses on its meat-based classics.
McDonald’s uses Snapchat to promote McDelivery
The QSR is the first Canadian brand to use AR for couponing via an out-of-home ad.
McDonald’s Canada spices up classic McChicken sandwiches
How the QSR built buzz, and heat, with its recent #SpiceFace campaign.
CRC 2019: No. 3 art-and-copy team on winning together
Jordan Hamer and Spencer Dingle of Cossette sort of look alike and definitely think alike when it comes to collaborating on Cannes-winning work.
How Canada fared on the Warc Creative 100
FCB/Six’s “Destination Pride” for PFLAG was the top-performing Canadian campaign on the global rankings.
Meet the 2019 Marketers of the Year
Here were the five marketers who rose to the top of their categories with killer marketing, branding and creative campaigns.
MOY 2019: Antoinette Benoit’s golden strategy
The McDonald’s CMO has Canadians, from kids to grandpas, lovin’ the Golden Arches.
Media AOY Silver: OMD Canada amps up solution arsenal
CEO Cathy Collier says the media agency is focused on making “better decisions faster” this year and beyond.
Time to vote in the Marketer and Agency Surveys
The deadline to weigh in on the state of the industry (and win tickets to Agency of the Year) has been extended to Oct. 12.
McDonald’s celebrates all forms of ‘nuggetiquette’
A campaign creates a stylized world for the habitual way Canadians enjoy their McNuggets.
Check it Out: McDonald’s mountain-top drive-thru
A stunt for National French Fry Day also included the first dayparted Snapchat lens in Canada.
McDonald’s to expand McCafe concept
Two street-level storefronts bring the QSR’s standalone coffee shop to a new urban setting.
