Articles Tagged ‘McDonald’s Canada’

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McDonald’s capitalizes on customizing

More burger topping options, ordering kiosks and table service are part of the QSR’s growth plan.

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Where would McDonald’s be without farmers?

The QSR’s new campaign takes the Canadian products out of its food to show the importance of its local sourcing.

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McDonald’s bets on young workers

The QSR continues the “Welcome to McDonald’s” campaign by showing the trust it puts in its millennial employees.

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McDonald’s Canadian adventure

The QSR is shaking up its menu with some regional flavours.

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Check it out: McFlurry’s Canadian roots

A new spot celebrating the treat’s birthday also reminds us where it was born.

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McDonald’s goes local

For its new national campaign, the brand is showcasing the faces behind the arches.

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Mobile lessons from unlikely sources

Google Canada’s Adam Green on how traditional brands can win in an increasingly mobile-centric world.

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Antoinette Benoit’s plan for McDonald’s

The new SVP marketing at the QSR talks about accelerating digital, agency relationships and why, even with the success of McCafe, the chain will always be a burger joint at heart.

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McDonald’s Canada creates movie magic

The QSR’s latest social effort invites fans to submit 140-character film ideas for the chance to win prizes sponsored by Scene.

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McDonald’s Canada launches new meatless options

The QSR is adding two new meat-free McWraps to its menu following customer feedback.

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McDonald’s gives consumers credit

The QSR has launched a new brand spot to illustrate a shift in the way it communicates.

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Ontario catches the McLobster

McDonald’s is bringing the sandwich out of Atlantic Canada for the first time with a TV and OOH campaign.

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McDonald’s targets night owls and early birds

The QSR is promoting its new 24HR Snack Tracker site with geo-targeted ads in Western Canada.

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McDonald’s Canada gets romantic

The QSR is launching a new cinema and TV spot promoting Canadians’ connection to the Egg McMuffin.

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Video: Catching up with McDonald’s in Cannes

We spoke with CMO Joel Yashinsky and Tribal DDB’s Andrew McCartney about their presentation in Cannes, as well as with Cyber judge, John St.’s Nellie Kim on how the QSR’s “Our Food. Your Questions.” campaign did in the category.