Articles Tagged ‘McDonald’s’

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McDonald’s Canada names a new CMO

Alyssa Buetikofer joins from the QSR’s Chicago office, succeeding a retiring Antoinette Benoit.

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Beyond Meat renews push into QSRs

Along with continued marketing investment, the plant-based company strikes partnerships with McDonald’s and Yum! Brands.

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Our 2021 forecast: forecasts about 2021 won’t help you

With so much still uncertain, John Bradley and Carrie Bradley recommend protecting what you already have: brand and price.

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McDonald’s goes back to the farm

The QSR talks to young ranchers to show that supporting Canadian farmers and sustainable food sourcing are one and the same.

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McDonald’s delivers Halloween to Canadians

An AR experience promoting McDelivery is the QSR’s latest effort to “reach its guests where they are” during the pandemic.

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Does inclusive marketing rest with agencies or clients?

In strategy’s ongoing series focused on D&I, members of its CMO Council discuss how to authentically reflect the country’s diversity.

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Up to the Minute: McDonald’s changes its loyalty program

Plus, NFA and Zulu win at AdAge’s Small Agency awards (again) and Wasserman names new CD.

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Getting back to spending becomes more complicated

Why a new marketing reality means convincing more people that spending your way out of a downturn is the best call.

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Kraft Heinz reports double digit growth in Canada

The CPG is one of several major advertisers that will re-invest marketing spend to drive improvements in the second half of 2020.

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CMO Council: New products for a new era

Strategy’s advisory board explores what’s in the product innovation pipeline as brands balance pre- and post-pandemic realities.

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CMO Council: What’s next in innovation?

From the C-Suite newsletter: How marketing leaders are tackling the innovation agenda as the country enters a state of recovery.

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A celebration of corporate kindness

How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.

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McDonald’s restarts debate about the Big Mac Bacon

The QSR aims for a sense of “co-ownership” for its most iconic product with characters that have become faces of the brand.

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McDonald’s delivers holiday traditions to RMHC

The QSR’s McDelivery service helped to reunite families whose children are undergoing treatment over the holidays.

TheRisk

Strategy’s 2019 Nice List

Filled with holiday goodwill, our staff singles out work from the past year worthy of some extra recognition.