Articles Tagged ‘McDonald’s’

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CMO Council: New products for a new era

Strategy’s advisory board explores what’s in the product innovation pipeline as brands balance pre- and post-pandemic realities.

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CMO Council: What’s next in innovation?

From the C-Suite newsletter: How marketing leaders are tackling the innovation agenda as the country enters a state of recovery.

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A celebration of corporate kindness

How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.

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McDonald’s restarts debate about the Big Mac Bacon

The QSR aims for a sense of “co-ownership” for its most iconic product with characters that have become faces of the brand.

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McDonald’s delivers holiday traditions to RMHC

The QSR’s McDelivery service helped to reunite families whose children are undergoing treatment over the holidays.

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Strategy’s 2019 Nice List

Filled with holiday goodwill, our staff singles out work from the past year worthy of some extra recognition.

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Why McDonald’s made Big Macs in a see-through kitchen

The QSR is being transparent to highlight recent changes to its food preparation processes.

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FCB/Six and Zulu Alpha Kilo win big at CMA Awards

FCB Canada, Rethink and Cossette were also among the top winners at Friday’s gala.

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The Next Big Thing in artificial intelligence

New ways brands are using AI to find efficiencies, launch products and get closer to customers.

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McDonald’s puts Beyond Meat on the menu

A handful of Ontario restaurants will be the first to test demand for an exclusive plant-based burger.

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Tech in Action: Print goes programmatic

A joint ad between McDonald’s, Burger King and Subway used the pages of a newspaper to serve personalized content.

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McDonald’s talks up the quality of its eggs

A new campaign and partnership with the Egg Farmers of Canada re-emphasizes the QSR’s food sourcing and transparency.

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McDonald’s goes green with new concept restos

The burger chain will introduce fibre lids, re-pulpable cups and other changes in stores in London, Ont. and Vancouver.

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Brands catch Raptors fever

How brands across Canada showed support for the team ahead of the first game of the NBA Finals yesterday.

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2019 Shopper Innovation + Activation winners revealed

Cossette took the most Golds but a campaign with swagger ‘hauled’ home the Grand Prix.