Articles Tagged ‘McDonald’s’
CMO Council: New products for a new era
Strategy’s advisory board explores what’s in the product innovation pipeline as brands balance pre- and post-pandemic realities.
CMO Council: What’s next in innovation?
From the C-Suite newsletter: How marketing leaders are tackling the innovation agenda as the country enters a state of recovery.
A celebration of corporate kindness
How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.
McDonald’s restarts debate about the Big Mac Bacon
The QSR aims for a sense of “co-ownership” for its most iconic product with characters that have become faces of the brand.
McDonald’s delivers holiday traditions to RMHC
The QSR’s McDelivery service helped to reunite families whose children are undergoing treatment over the holidays.
Strategy’s 2019 Nice List
Filled with holiday goodwill, our staff singles out work from the past year worthy of some extra recognition.
Why McDonald’s made Big Macs in a see-through kitchen
The QSR is being transparent to highlight recent changes to its food preparation processes.
FCB/Six and Zulu Alpha Kilo win big at CMA Awards
FCB Canada, Rethink and Cossette were also among the top winners at Friday’s gala.
The Next Big Thing in artificial intelligence
New ways brands are using AI to find efficiencies, launch products and get closer to customers.
McDonald’s puts Beyond Meat on the menu
A handful of Ontario restaurants will be the first to test demand for an exclusive plant-based burger.
Tech in Action: Print goes programmatic
A joint ad between McDonald’s, Burger King and Subway used the pages of a newspaper to serve personalized content.
McDonald’s talks up the quality of its eggs
A new campaign and partnership with the Egg Farmers of Canada re-emphasizes the QSR’s food sourcing and transparency.
McDonald’s goes green with new concept restos
The burger chain will introduce fibre lids, re-pulpable cups and other changes in stores in London, Ont. and Vancouver.
Brands catch Raptors fever
How brands across Canada showed support for the team ahead of the first game of the NBA Finals yesterday.
2019 Shopper Innovation + Activation winners revealed
Cossette took the most Golds but a campaign with swagger ‘hauled’ home the Grand Prix.
