Articles Tagged ‘McDonald’s’
McDonald’s restarts debate about the Big Mac Bacon
The QSR aims for a sense of “co-ownership” for its most iconic product with characters that have become faces of the brand.
McDonald’s delivers holiday traditions to RMHC
The QSR’s McDelivery service helped to reunite families whose children are undergoing treatment over the holidays.
Strategy’s 2019 Nice List
Filled with holiday goodwill, our staff singles out work from the past year worthy of some extra recognition.
Why McDonald’s made Big Macs in a see-through kitchen
The QSR is being transparent to highlight recent changes to its food preparation processes.
FCB/Six and Zulu Alpha Kilo win big at CMA Awards
FCB Canada, Rethink and Cossette were also among the top winners at Friday’s gala.
The Next Big Thing in artificial intelligence
From the Strategy Tech newsletter: New ways brands are using AI to find efficiencies, launch products and get closer to customers.
McDonald’s puts Beyond Meat on the menu
A handful of Ontario restaurants will be the first to test demand for an exclusive plant-based burger.
Tech in Action: Print goes programmatic
A joint ad between McDonald’s, Burger King and Subway used the pages of a newspaper to serve personalized content.
McDonald’s talks up the quality of its eggs
A new campaign and partnership with the Egg Farmers of Canada re-emphasizes the QSR’s food sourcing and transparency.
McDonald’s goes green with new concept restos
The burger chain will introduce fibre lids, re-pulpable cups and other changes in stores in London, Ont. and Vancouver.
Brands catch Raptors fever
How brands across Canada showed support for the team ahead of the first game of the NBA Finals yesterday.
2019 Shopper Innovation + Activation winners revealed
Cossette took the most Golds but a campaign with swagger ‘hauled’ home the Grand Prix.
2019 SIA Awards: Store-driving designs
Campaigns for Consonant Skincare, RGD, McDonald’s, Tomato Sauces by Stefano Faita and Raising the Roof all raised the bar for design.
McDonald’s puts friendship at the core of recruitment
In its latest teen-focused effort, the QSR promotes itself as a ‘modern and progressive’ workplace.
Frank Palmer looks beyond DDB Canada
The ad legend examines his legacy, while looking forward at what’s next for him and an industry in flux.
