Articles Tagged ‘McDonald’s’

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McDonald’s is curating a pop-up to mark its contributions

The Gallery of Little Big Things in Toronto is the brainchild of the QSR’s Impact Team.

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Cossette staffs up creative team working on McDonald’s

New ECD Jason Hill is leading a group that will add three creative directors next month.

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How marketing is changing the way companies hire

Brands like Lowe’s, McDonald’s and Staples are using creative promotional tactics to recruit in today’s tight labour market.

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Cannes 2022: Rethink wins Gold Print Lion

Cossette also won Bronze in the category, while Taxi and Publicis won Bronze in Outdoor.

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Corner Office Shifts: McDonald’s Canada names first woman president, CEO

Plus, Bell’s former president lands at Scene+ and KFC marketer heads to a tech start-up.

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McDonald’s turns its ‘last straws’ into works of art

The leftovers from phasing out single-use plastics are being used to help the QSR stand out from others talking about similar plans.

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Brand collabs: How much is too much?

From the C-Suite newsletter: Is the tactic still “cool” now that mainstream brands are flocking to the trend?

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McDonald’s and Raptors put their mascots head-to-head

The Raptor takes on Grimace in a friendly game to tap nostalgic sentiment and boost its app-linked rewards.

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McDonald’s makes Monopoly exciting by making it easy

A push behind the contest reflects refreshed prizing and digital gameplay methods that match the new ways people order.

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McDonald’s creates an ASMR video to tempt diners

A new video aims to use auditory stimulation to generate interest in the QSR’s limited-edition Grand Big Mac.

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McDonald’s plays with the apocryphal history of poutine

The QSR traces the competing origin stories to tap into Quebec’s strong emotional connection to the dish.

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McDonald’s Canada names a new CMO

Alyssa Buetikofer joins from the QSR’s Chicago office, succeeding a retiring Antoinette Benoit.

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Beyond Meat renews push into QSRs

Along with continued marketing investment, the plant-based company strikes partnerships with McDonald’s and Yum! Brands.

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Our 2021 forecast: forecasts about 2021 won’t help you

With so much still uncertain, John Bradley and Carrie Bradley recommend protecting what you already have: brand and price.

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McDonald’s goes back to the farm

The QSR talks to young ranchers to show that supporting Canadian farmers and sustainable food sourcing are one and the same.