Articles Tagged ‘McDonald’s’

screen02

Shopper Innovation Awards: Tech breakthrough

McDonald’s takes Gold, Rockland Mall’s virtual fashion experience win Silver and Sobey’s Moodie Foodie app takes Bronze.

McDonalds

Shopper Innovation Awards: Original idea

McDonald’s picks up Gold for answering consumers’ questions, while Gotstyle and Maynards both take Silver.

Copied from Media in Canada - McDonalds

McDonald’s brings ‘Your Questions’ to the Super Bowl

The fast food co. will debut the TV spot “One at a time” in the first quarter of the big game.

apple3-300dpi

Buzzworthy in 2012

Which campaigns, pop-culture tie-ins and celebrity spokespeople made big splashes this year?

McDonalds

Bravest campaign of the year: McDonald’s

The fast-food chain parlayed vulnerability into global exposure.

120027-1_MON_10x20_E_R1

More than chance: 25 years of McDonald’s Monopoly

The fast food brand celebrates a quarter century with the classic board game.

McDonald’s speaks candidly

The brand takes its “Our Food. Your Questions” campaign national to inform Canadians of its transparency initiative.

Panera1

Panera Bread posts calorie counts on menu

The cafe chain becomes one of the first Canadian restaurants to put calorie information on the menu.

Copied from Media in Canada - McD'sCanada

McDonald’s Canada employees boast twinkle toes

The QSR’s employees are the stars of a new TV spot that has them performing a dance choreographed by a judge from So you Think you Can Dance Canada.

Screen shot 2012-06-13 at 3.25.10 PM

McDonald’s transparent fast food mission

McDonald’s Canada has opened itself up to internet scrutiny, inviting the Canadian public to ask any question about McD’s menu.

McDonalds

McDonald’s answers consumer questions

The brand is continuing its efforts to be transparent about its offerings with a new digital platform that creates a two-way conversation with Canadians.

Beetle_ARCode_Final

AtoMiC Tech: the new ad creative superstar

From Volkswagen’s AR to History Channel’s interactive documentary, the future of technology is now. Here are some best-in-class examples from the past year.

Joel2

McDonald’s brews coffee-biz change

Joel Yashinksky brings big American breakfast chops to the table.

McDonaldsCoffee

McDonald’s ups the coffee ante

The QSR launches its biggest campaign yet to introduce the new espresso-based products to Canada.

McDonalds

McDonald’s ups its cool factor in Alberta

The QSR treated residents of Sylvan Lake to an icy installation that distributes loonies to promote its Dollar Drink Days.