Articles Tagged ‘measurement’

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The Next Big Thing in measurement

How legacy research companies are sparking a rebirth of audience measurement.

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What vanity metrics really say about performance

Edelman’s Catherine Yuile on what “millions of impressions” are actually worth.

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Throwback Thursday: strategy in 2002

For our 25th anniversary, we’re travelling through time. In ’02, healthy food was all the rage and Grip Limited was born.