Articles Tagged ‘MEC’
MEC, Canadian Tire most reputable brands for CSR
The retailers were among ten brands that exceeded on “citizenship, workplace and governance,” according to a global survey.
Membership organizations enjoy high levels of trust
The CAA, Mountain Equipment Co-op and Costco continue to dominate the annual Gustavson Brand Trust Index.
If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
Could you be Captain Obvious?
A new social contest to temporarily fill the Hotels.com spokesperson’s shoes aims to build on the brand’s social momentum.
MEC charts a path outside
A new platform aims to introduce new customers to the outdoor-focused retailer and move them down the funnel.
Dare taps into something special
The brand takes a deeper storytelling approach to celebrate a limited-edition version of its Maple Creme cookie.
MEC tops ‘most reputable’ brand ranking
The outdoor equipment retailer debuts atop the Reputation Institute’s annual list, alongside Google.
GoDaddy ups its product game
The second spot in the “Itty Bitty Ballers” campaign reinforces the focus on easy website building and customer support.
Hotels.com rewards the winter weary
A virtual swear jar provides Canadians disgruntled by winter weather a chance for escape.
Up to the Minute: New clients at FCB/Six, Environics
Plus: Molson Coors sticks with its media partner and more news you may have missed.
Molson helps NHL enter VR
How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.
What are Canada’s most trusted brands?
The second annual Gustavson Index reveals the standouts for consumers in various categories.
Playtex gives girls a level playing field
The new Play On Canada grant looks to give female high school teams the same opportunities as their male classmates.
NKPR wins business for outdoor retailer MEC
The agency takes on PR duties for the co-op brand as it opens new stores in Canada this year.
Scotts’ growing spring strategy
A foul-mouthed weed and emotional ads are part of a new plan to reach consumers who’ve previously ignored the category.
