Articles Tagged ‘MEC’
All the lonely people
Editor Jennifer Horn examines how brands are making efforts to bring people together.
Strategy’s Nice List 2018
Strategy will return on Jan. 3. In the meantime, read up on the marketing efforts our staff thinks are worthy of extra recognition.
Behind MEC’s pledge for greater diversity
The outdoor equipment retailer has “accelerated” efforts to reflect the country’s growing diversity in its marketing.
MEC, Canadian Tire most reputable brands for CSR
The retailers were among ten brands that exceeded on “citizenship, workplace and governance,” according to a global survey.
Membership organizations enjoy high levels of trust
The CAA, Mountain Equipment Co-op and Costco continue to dominate the annual Gustavson Brand Trust Index.
If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
Could you be Captain Obvious?
A new social contest to temporarily fill the Hotels.com spokesperson’s shoes aims to build on the brand’s social momentum.
MEC charts a path outside
A new platform aims to introduce new customers to the outdoor-focused retailer and move them down the funnel.
Dare taps into something special
The brand takes a deeper storytelling approach to celebrate a limited-edition version of its Maple Creme cookie.
MEC tops ‘most reputable’ brand ranking
The outdoor equipment retailer debuts atop the Reputation Institute’s annual list, alongside Google.
GoDaddy ups its product game
The second spot in the “Itty Bitty Ballers” campaign reinforces the focus on easy website building and customer support.
Hotels.com rewards the winter weary
A virtual swear jar provides Canadians disgruntled by winter weather a chance for escape.
Up to the Minute: New clients at FCB/Six, Environics
Plus: Molson Coors sticks with its media partner and more news you may have missed.
Molson helps NHL enter VR
How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.
What are Canada’s most trusted brands?
The second annual Gustavson Index reveals the standouts for consumers in various categories.
