Articles Tagged ‘MEC’

Pilsner

Old Style Pilsner welcomes you to ‘Pil Country’

The beer brand builds a bar in an ice fishing shack to bring new and old drinkers together.

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Molson launches historic product line

The beer brand goes as far back as the 1700s in its recipe vault for its latest brew.

Belgian

Central Station wins Molson’s Belgian Moon

The Toronto shop is now creative and strategic AOR for the wheat beer brand, newly launched in Canada.

anythingforhockey2

What’s next for Molson’s rooftop rink?

The beer brand opens the rink up to the public, and prepares to launch a new “#AnythingForHockey” TV spot.

Etsy Made in Canada_Photo 1_Iveth & Claudia

Maverick Maker of the Year: Etsy goes offline

How real-world experiences have become a cornerstone of the online marketplace’s strategy.

Carefree-1

How to hack a pantyliner

Carefree’s social contest gets people to spill the beans on how they use the feminine product in innovative ways.

rickards

Rickard’s gets deep

The beer brand looks to those chats in the pub for its new creative platform.

Hotel

Check it out: Schick’s inviting hotel

The brand has created a mini hotel to entice millennial women during festivals this summer.

Molson

Molson goes multilingual

The brand teams up with Google to bring back the Beer Fridge in a new way.

MJ

Check it out: Mad Jack’s fake out

How the apple lager hopes to pique commuter interest at one of Toronto’s busiest subway stations.

MIO

AToMiC Awards: Participation is king

When a campaign is dependent on people’s involvement, brands better be sure they’re along for the ride. These examples proved hard to resist.

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First speakers announced for Lions Innovation

A new “festival within the festival” and data-focused award bring more tech and digital programming to Cannes.

EnergizerMP_RoboticsW-Batteries_inWorkshop

Energizer hopes innovation will keep going and going

For its new EcoAdvanced campaign, the brand is bringing kids’ dream toys to life, hoping to spark an interest in STEM fields.

coors

Coors takes a walk on the wild side

With the Canada-specific launch of Altitude, the beer co hopes to draw more millennials (and their alter-egos) to the brand.

fridge cropped

CASSIES Grand Prix: Molson Canadian’s passport to success

After some globe-trotting and unique thirst-quenching, the Beer Fridge snags top honours at home.