Articles Tagged ‘MEC’

coors

Coors takes a walk on the wild side

With the Canada-specific launch of Altitude, the beer co hopes to draw more millennials (and their alter-egos) to the brand.

fridge cropped

CASSIES Grand Prix: Molson Canadian’s passport to success

After some globe-trotting and unique thirst-quenching, the Beer Fridge snags top honours at home.

01DX0976

Molson wants your best shot

What’s more Canadian than slap shots and beer? The brewer’s famous fridge gets in on the hockey action.

TD thank you

Who wins the ad popularity contest?

Two homegrown spots made the cut for this year’s most-viewed spots on YouTube.

MEC group photo

MAOY Bronze: MEC’s groundbreaking year

The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.

CNW ENRICHED NEWS RELEASES - Molson Canadian celebrates Face-Off

Molson’s grand hockey gestures

Get a sneak peek at the beer brand’s plans for the 2014-2015 hockey season, in which it hopes to connect with consumers’ “irrational love” of the good ‘ol game.

Rickard's_Lederhosen_Trio 3_LR

Rickard’s says hallo with Lederhosen

People weren’t exactly demanding an Oktoberfest-style lager. But the Molson Coors line tried it anyway.

valenpints

Rickard’s creates a new holiday

With help from Rethink, the beer brand is coming to market with quick-hit digital campaign to promote “Valenpints Day.”

vol

Corona parties on a volcano’s edge

This latest social stunt marks part of an on-going branded content play for the beer brand.

Copied from Media in Canada - Molson NHL

Molson makes the sacrifice

The brand kicked off its hockey program last night, with a focus on TV, digital and social, and will look to ramp up its activity leading up to and during the Sochi Olympic Winter Games.

MEC1

MEC uses consumer motivations to inspire a rebrand

The retailer has redesigned its logo and is positioning itself as the go-to store for outdoor enthusiasts of different active profiles.

Rickards

Rickard’s introduces a summer brew

Rickard’s Shandy, the third entry in the brand’s seasonal lineup, is being promoted by an OOH and digital campaign.

emergenc

Emergen-C kicks off ‘Kapow Time’

The Pfizer brand is using an OOH-heavy campaign to reach consumers in specific situations where they might feel they need a boost.

Copied from Media in Canada - MolsonCanadianWheat

Molson Canadian goes natural with Wheat

The beer co is aiming to reach a different audience and occasion with the new launch, which hits shelves this week.

Copied from Media in Canada - Corona

Corona lives it up

The Molson brand has launched a new multi-screen campaign targeting a younger-than-usual audience and encouraging them to live the good life.