Articles Tagged ‘MEC’

Playtex

Playtex gets cheeky for new launch

The brand has brought a innuendo-filled campaign to Canada to launch its new Fresh + Sexy wipes.

Heineken

Heineken breathes life into OOH

The beer brand has launched a new campaign, which aims to get people interacting with its ads.

adweekmobile

New York Ad Week: Goin’ Mobile

MEC execs talk about the major impact of mobile, and tell advertisers to think of the platform as their first screen at the IAB Mixx conference.

Copied from Media in Canada - RickardsCardigan

Rickard’s adds a layer

The Molson Coors brand has launched its first seasonal beer, Rickard’s Cardigan, with an OOH and digital campaign.

Corona

Corona celebrates the May long weekend

The beer brand is counting down to the weekend New Year’s-style with a Facebook app and offline celebrations in Toronto and Montreal.

SpeedStick

Speed Stick grows one for Movember

The Colgate-Palmolive brand changes its strategy and goes digital for its new campaign.

Corona

Corona sings a summer tune

The Molson Coors brand breaks the city landscape with a beach backdrop and karaoke booth.

swisschalet

Canada nabs two Media Lions, plus two in Radio

At the second awards gala at Cannes, the country walks away with one Silver for MEC and BBDO, and three Bronze.