Articles Tagged ‘Media Profile’

Wine Rack Blanket

Wine Rack turns stores near parks into picnic sites

The retailer is giving out blankets and full-sized samples of Bask to those who may lament not having a drink in the park.

Work from Home

BIMM and Media Profile create flex working models

New policies at the agencies signal a retention strategy that could help combat the Great Resignation.

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Google looks to be more accessible

A new ad, spoken entirely in Mandarin, is the company’s way of promoting both inclusivity and technical specs.

Bold-by-Nature

Bold by Nature nurtures a new identity for healthy pet owners

New branding and in-store materials aim to break down barriers to raw food diets.

TimHortons

Post wants more buzz in the cereal aisle with Tims

From Shopper Marketing Report: Trusted brands may be the way to make the most of a category that’s starting to wake up.

halal-food

Zabiha Halal emphasizes gratitude during Ramadan

The Maple Lodge brand continues to share stories of Canada’s Muslim community, giving thanks for the support they provide.

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Hershey makes socially distant Easter egg hunts

The company maintains support for Ronald McDonald House and families who want a special holiday without social gatherings.

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Up to the Minute: National PR wins AGO assignment

Plus, Adviso announces a wave of hires and Giants & Gentlemen enters media through agency partnership.

Restaurant

Media Profile wins OpenTable

The Toronto PR firm will oversee media and influencer relations, as well as event activations.

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Media Profile wins M&M Food Market

The shop will lead the strategy for communicating the refreshed brand’s positioning to Canadians.

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Up to the Minute: FCB wins Ontario Tourism (again)

Plus, Media Profile makes a slew of promotions and more news you may have missed.

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Media Profile teams with global PR group

PRGN welcomes Toronto agency as first Canadian partner.

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Agency of the Year 2016 winners revealed

Take a look at who took home the big prizes at this year’s show and the work that clinched the wins.

MediaProfileGroupShot

PRAOY Gold: Media Profile puts storytelling at the heart of PR

The agency beefed up its in-house content creation to reach the top of the PR podium.

PRAOY

Introducing the PR Agency of the Year shortlist

These are the finalists for strategy’s PRAOY award, to be handed out at a Nov. 8 gala in Toronto.