Articles Tagged ‘MediaCom’

fishermansfriend

Check it out: Fisherman’s Friend gets tough

Guys used to bare-knuckle box, so you can “suck it up” when you get a cold, the brand says.

michelin

Michelin celebrates the cold

The tire co shows how a safe drive can lead to a more exciting winter with the launch of a new platform.

Indeed

Indeed goes to work in Canada

The job search site launches its first brand campaign here, as it continues its global expansion.

Expedia.ca-Canadians set to leave close to 10 million vacation d

Expedia.ca tackles vacation deprivation

The travel site takes on Canadians’ restlessness with a branded content campaign and contest.

cibcrun

Run for the Cure goes off-script

CIBC and Cundari take a mini-doc approach for the latest campaign.

beetleroadstory

Volkswagen’s musical stories

A new branded content campaign for the Beetle gets bands and drivers alike to explore the car’s musical connections.

Ben's

Uncle Ben’s brings kids to the kitchen

The brand partners with a MasterChef Junior winner to inspire kids (and parents) to get cooking.

CMT Tornado Hunters

Surviving Fall TV

Dive into what’s rumbling the TV landscape this year, taking it from volatile to earthquake status.

orphanBlack2

The fight for specialty channel survival

Starting next year, Canadians will pick, pay and determine the fate of Canada’s slew of specialty channels.

shutterstock_229761016

Up to the Minute: New COO at Famous Folks

Plus: Changes at Brookline, Ogilvy’s CEO to step down and more news you might have missed.

Blizzard

Check it out: DQ goes epic

The brand launches its first movie-related marketing push in 20 years around the Jurassic World release.

CIBC

CIBC’s strategy to stand out

The financial co has refreshed its branding after hearing that consumers see all banks as alike.

Weight-Watchers

Weight Watchers bets on women

A new video campaign for the brand aims to show how great losing 10 pounds feels.

GPS_2339

Check it out: A feline film frenzy

Temptations’ Just for Cats Festival celebrates the best in viral cat videos.

Other Option

Captain Morgan’s Atlantic dive

The brand’s new look and campaign is showcasing how everything – its rum included – is just a bit different out East.