Articles Tagged ‘MediaCom’
Up to the minute: New VPs everywhere
New leadership at FCB, Hill + Knowlton, Jackman, Human Equation and Groupe V, plus other stories you might have missed.
First speakers announced for Lions Innovation
A new “festival within the festival” and data-focused award bring more tech and digital programming to Cannes.
Check it out: Snickers’ plunging neckline
The Mars brand is trying out its “You’re not you when you’re hungry” messaging on an X and Y axis.
Expedia.ca launches rewards program
Expedia+ lands north of the border, offering the kind of travel rewards a survey says Canadians are looking for.
Inside Expedia’s content play
What happens in Vegas won’t stay in Vegas. The travel site is sending seven Canadians to the city of sin for a big content push.
Volkswagen Canada’s global kickoff
To launch the new Jetta in 2015, the brand and Red Urban created a content-heavy campaign to run in five different markets.
Guinness has the homebody market in the can
The beer brand focuses on the quality of its retail product as Canadians turn away from bars this winter.
Canadian campaigns missing the mark online
A new Nielsen study shows a group of campaigns that served 10 million impressions only reached the intended target between 2 and 36% of the time.
Taco Bell’s really (really) boring video game
No joke, the QSR built the perfect game to play while waiting in line that rewards folks for “really high-octane moves” like tapping your toes and yawning.
Specialty TV by the numbers
Looking at specialty TV for your brand? Check out these stats.
Ciroc blends in the tiki trend
The Diageo-owned luxury vodka brand cracks some coconuts for an experiential push in Toronto and Vancouver.
Proximity creates a dog party for Misfits
Funny gifs of pups and pooches? The new Mars brand is hosting a digital shindig full of them and it’s made for sharing.
Volkswagen drives into the mainstream
Director of marketing Peter Blackwell shares his strategic plan for the brand.
Calling out lovers and haters
Brands like Expedia and Taco Bell tap those on both side of the emotional spectrum.
Taco Bell Canada makes fans eat their words
The Yum! Brands QSR is bringing its Doritos Locos Tacos north of the border with its biggest launch of 2013.
