Articles Tagged ‘MediaCom’

Weight-Watchers

Weight Watchers bets on women

A new video campaign for the brand aims to show how great losing 10 pounds feels.

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Check it out: A feline film frenzy

Temptations’ Just for Cats Festival celebrates the best in viral cat videos.

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Captain Morgan’s Atlantic dive

The brand’s new look and campaign is showcasing how everything – its rum included – is just a bit different out East.

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Up to the minute: New VPs everywhere

New leadership at FCB, Hill + Knowlton, Jackman, Human Equation and Groupe V, plus other stories you might have missed.

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First speakers announced for Lions Innovation

A new “festival within the festival” and data-focused award bring more tech and digital programming to Cannes.

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Check it out: Snickers’ plunging neckline

The Mars brand is trying out its “You’re not you when you’re hungry” messaging on an X and Y axis.

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Expedia.ca launches rewards program

Expedia+ lands north of the border, offering the kind of travel rewards a survey says Canadians are looking for.

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Inside Expedia’s content play

What happens in Vegas won’t stay in Vegas. The travel site is sending seven Canadians to the city of sin for a big content push.

volkswagen

Volkswagen Canada’s global kickoff

To launch the new Jetta in 2015, the brand and Red Urban created a content-heavy campaign to run in five different markets.

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Guinness has the homebody market in the can

The beer brand focuses on the quality of its retail product as Canadians turn away from bars this winter.

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Canadian campaigns missing the mark online

A new Nielsen study shows a group of campaigns that served 10 million impressions only reached the intended target between 2 and 36% of the time.

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Taco Bell’s really (really) boring video game

No joke, the QSR built the perfect game to play while waiting in line that rewards folks for “really high-octane moves” like tapping your toes and yawning.

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Specialty TV by the numbers

Looking at specialty TV for your brand? Check out these stats.

Ciroc blends in the tiki trend

The Diageo-owned luxury vodka brand cracks some coconuts for an experiential push in Toronto and Vancouver.

dogs

Proximity creates a dog party for Misfits

Funny gifs of pups and pooches? The new Mars brand is hosting a digital shindig full of them and it’s made for sharing.