Articles Tagged ‘MediaCom’

dogs

Proximity creates a dog party for Misfits

Funny gifs of pups and pooches? The new Mars brand is hosting a digital shindig full of them and it’s made for sharing.

PR_VW_1

Volkswagen drives into the mainstream

Director of marketing Peter Blackwell shares his strategic plan for the brand.

Calling out lovers and haters

Brands like Expedia and Taco Bell tap those on both side of the emotional spectrum.

Copied from Media in Canada - TacoBellCanada

Taco Bell Canada makes fans eat their words

The Yum! Brands QSR is bringing its Doritos Locos Tacos north of the border with its biggest launch of 2013.

Copied from Media in Canada - staples2

Staples celebrates back-to-school

The retailer has brought back its “Most Wonderful Time of the Year” campaign with TV spots and its first-ever cinema pre-roll buy.

Copied from Media in Canada - TiguanSUV

Volkswagen relaunches its Tiguan

The automaker is spreading the word on its compact SUV with a new campaign.

Pizza-Hut2-300x213

Pizza Hut introduces five new flavours

The Yum! Brands QSR is introducing flavours like cheesy beef poutine and smokey maple bacon with a TV-heavy campaign featuring a tough hockey granny.

temptations

Temptations works it

The Mars Canada cat treat brand has released a full-length music workout video ahead of a broader TV, online and in-store campaign.

AnthonyHello

Anthony Hello headed to Bensimon Byrne

The MediaCom director of content and head of Beyond Advertising will leave the media agency later this month.

Copied from Media in Canada - HMspring1

H&M shows off its spring wares

The clothing co is putting its new Conscious Collection line outdoors with a mannequin-based transit ad.

Copied from Media in Canada - BaileysCanada

Baileys walks the runway

The Diageo liqueur is marking its rebrand with a specially-made dress designed by Lucian Matis, which will make its debut during World MasterCard Fashion Week.

Starbucks

Starbucks promotes its Blonde Roast

The company is doing a rare OOH campaign promoting the lighter blend, along with a contest asking Canadians to rename it.

pizzahut

Pizza Hut serves up a blast from the past

The QSR is taking consumers back to the time of $10 pizzas with a TV and online campaign that leverages its recent partnership with Sportsnet.

Radio

Covenant House changes its tone

The charity’s most recent radio campaign out West puts listeners in the shoes of homeless youth.

Copied from Media in Canada - Audiodetoquattro

Audi makes it snow

The car co is promoting its Quattro technology with an interactive snow globe in Toronto.