Articles Tagged ‘MediaCom’

Salvationarmy

Salvation Army renews holiday donation drive

The charity’s 2012 campaign features overhauled creative, including an animated TV spot and new donation options.

Audi

Audi shows off its technology

The car co has launched a new Canadian campaign aimed at showing off its Quattro all-wheel drive capabilities (and the country’s landscapes).

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5 Gum strikes a pose

The Wrigley Gum activated its World MasterCard Fashion Week sponsorship with a fashion collection in partnership with Greta Constantine.

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Tetley Canada speaks to the mind, body and spirit

The brand is shifting its messaging from promoting one tea at a time to multiple, and is using a mix of TV and social media to reach a broad target of women aged 24 to 54.

CIBC

Juniper Park and MediaCom win CIBC

The bank has confirmed that it will be working with the agencies, which take over from Publicis and ZenithOptimedia.

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Freedom 55 gets with the times

The London Life-owned financial co is targeting a younger audience with a new unbranded campaign that presents freedom in a different light.

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Staples starts the clock on back-to-school

The retailer is launching into the season with a bigger radio push and a new Facebook app to target teens as they begin to search for school supplies.

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Smirnoff shifts to summer to increase sales

The Diageo brand targets the early-summer season for the first time, with a Canadian-specific TV and digital campaign.

Mad Men (Season 5)

Net-working

How TV’s big network brands are connecting with today’s consumers.

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Pizza Hut tantalizes with a new offering

The Yum Restaurants pizza chain promotes its new “Signature Singles” dish with new creative from Grip.

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Dell and WestJet team up for experiential marketing campaign

Business travellers test out the brand’s computers through Try + Fly Lounge and in-flight experience

Stratcats

Temptations hijacks with cats

The feline treat brand has launched a new online campaign aimed at increasing its presence with consumers in the digital landscape.

CFF

Canadian Film Festival goes big and comes home

The fest is back after a three-year hiatus, with a bigger marketing plan that includes TV spots, print and online ads.

skittles

Skittles touches the untouchable

The evolution of last year’s award-winning campaign includes a new cast of mythical characters.

KFCdoubledown

KFC brings back the Double Down

The bunless sandwich is back with a TV and Facebook campaign that encourages men to “Make Time for Man Time.”