Articles Tagged ‘MediaCom’
Canadian Tire finds a reason to stay indoors
The retailer shows consumers how its new line of fitness products can keep winter off their back.
International: KFC gets together with its fans
The Australian arm of the QSR launches a border-crossing contest to bring Facebook friends together.
Guinness spreads the ‘Good’ word
The new campaign from the Diageo Canada brand takes its target market on a life tour.
Staples makes rehearsing for a gift easy
To get consumers into its stores this holiday season, the retailer launches a TV campaign focused on its tech offerings.
Agency of the Year ate our redesign
Executive editor Mary Maddever provides a glimpse behind the scenes of AOY and Strategy’s redesign.
Media Agency of the Year 2011
MediaCom leads the pack in this year’s quest for MAOY Gold, while Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are named Media Directors of the Year.
MAOY Gold: MediaCom’s innovation evolution
The agency takes the top media prize with work for H&M, HomeSense and Maytag.
AToMiC Transmedia
Canadian Tourism Commission takes gold in transmedia, with silver and bronze finishes by H&M, CTV’s SuperBodies and Parks Canada.
Taking the content lead: Mighty morphin’ media agencies
People’s media habits have been drastically altered, forcing media agencies to evolve. Meeting an increasingly convergent world head-on requires operational and structural change.
