Articles Tagged ‘MediaCom’

CanadianTire

Canadian Tire finds a reason to stay indoors

The retailer shows consumers how its new line of fitness products can keep winter off their back.

KFC

International: KFC gets together with its fans

The Australian arm of the QSR launches a border-crossing contest to bring Facebook friends together.

Guiness

Guinness spreads the ‘Good’ word

The new campaign from the Diageo Canada brand takes its target market on a life tour.

staples

Staples makes rehearsing for a gift easy

To get consumers into its stores this holiday season, the retailer launches a TV campaign focused on its tech offerings.

CoverNov11

Agency of the Year ate our redesign

Executive editor Mary Maddever provides a glimpse behind the scenes of AOY and Strategy’s redesign.

MediaCom

Media Agency of the Year 2011

MediaCom leads the pack in this year’s quest for MAOY Gold, while Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are named Media Directors of the Year.

MediaCom

MAOY Gold: MediaCom’s innovation evolution

The agency takes the top media prize with work for H&M, HomeSense and Maytag.

Tourism

AToMiC Transmedia

Canadian Tourism Commission takes gold in transmedia, with silver and bronze finishes by H&M, CTV’s SuperBodies and Parks Canada.

Stayfree 2

Taking the content lead: Mighty morphin’ media agencies

People’s media habits have been drastically altered, forcing media agencies to evolve. Meeting an increasingly convergent world head-on requires operational and structural change.