Articles Tagged ‘Microsoft’

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Why Canadians don’t enjoy shopping for new gadgets

Microsoft’s Alyson Gausby on how brands can keep decision-making simple for back-to-school shoppers.

Infographic: Who is today’s man?

Work and financial stress worry some, but most just want to spend time with their kids.

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What’s keeping Canadians up at night?

Microsoft’s Alyson Gausby looks at how brands can help relieve everyday stress.

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Ditch the Marlboro man stereotype

Marketers, listen up! New research finds men are increasingly active at home, and Microsoft’s Alyson Gausby says it’s time to treat them with respect.

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Mentor Exchange open to applicants

For its fifth year, the AMA-run program has revamped itself, aiming to attract mid-level professionals and mentors.

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Microsoft pops up a cafe

The tech co is going “hipster” to promote its Surface Pro 3.

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One size fits none

Microsoft’s Alyson Gausby says personalization is more than a buzzword. It’s the future for brands.

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The niche social networks Canadians are adopting: study

Microsoft’s latest Digital Trends report shows Canadians are more willing to connect with brands in more specialized online communities.

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Creating whole-brain experiences

Microsoft’s Alyson Gausby looks at marrying the noggin’s logical left side with the creative right to create an engaging experience.

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Is quiet the new loud?

Microsoft’s Alyson Gausby looks at how brands can stop shouting in the online space.

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Data: the online currency

Microsoft’s Alyson Gausby on finding the fair price for consumers’ data.

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Three digital trends: Microsoft

Natasha Hritzuk, global senior insights director, reveals trends that urge brands to educate consumers on deeper data exchange, learn when to interrupt people and how to create anticipatory content.

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Google named most influential brand in Canada: Ipsos Reid

The third annual survey, released at FFWD Ad Week, introduces President’s Choice and MasterCard as new entrants to top 10.

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Canadians driven by ‘need’ for habitual purchases: Study

A Microsoft retail study of the path to purchase for frequently purchased items found that 78% of shoppers only buy a product when in need.