Articles Tagged ‘mike farrell’

Show them the money… being used for good

P&G and 7Up get creative with purchase-driven donations.

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The customized era

Iconic brands like Oreo and Harvey’s are tapping into consumers’ need to feel in control.

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Editorial: If you want engagement, try engaging

Executive editor Mary Maddever on the challenges of truly connecting with youth.

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The Youth Report

A look at how youth-focused brands like Doritos, Adias, Kotex and Ubisoft are targeting the digitally-savvy, seen-it-all Generation Z.

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‘Eff you’ pendulum has swung: conservatism is the new cool

At a time when individualism reigns supreme, big brands are losing clout with youth, writes Conversion SVP Mike Farrell.

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Student habits forecast digital future for shopper marketing

A study by Conversion and SPC Card shows that digital platforms are an increasingly important part of how young people make their purchase decisions.