Articles Tagged ‘Mike’s Hard Lemonade’

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McLovin’ takes a stand for Mike’s Hard seltzers

Christopher Mintz-Plasse is helping the O.G. hard lemonade tackle a tough category.

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Why are there still unexplored possibilities in packaging?

From Shopper Marketing Report: Eco-friendly packaging has a role at point-of-sale, even in omnichannel.

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The lockdown stole live comedy nights out

So Mike’s Hard launched its own YouTube show and put its drinks in the hands of viewers at home.

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Labatt gets into the wine business

From Shopper Marketing Report: The brewer grows its “beyond beer” portfolio with Babe, while also extending its established RTD brands.

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Labatt buys Mike’s Hard Lemonade, Okanagan Cider

The moves comes as the InBev-SAB Miller deal is completed and Molson takes full ownership of MillerCoors.