Why effectively driving a consumer action online is going to mean having a less rigid approach.
Experts express their complaints about TV buying and the networks respond.
Plus, National Public Relations makes six promotions and Mansfield wins Kanetix.
The Toronto shop boosts its agility with a newly launched business unit.
Plus: A new face at Mindshare, Wind Mobile’s new shop and more news you might have missed.
Plus: Cummins acquires a social agency and a slate of new PR wins.
How are networks faring, and what do they have in store for mid-season?
The agency has been selected along with Mindshare Canada to handle work for the financial services group.
With new programs hitting screens, new regulations set to hit cable bundles and specialty audiences to attract (and keep), here’s the lowdown on all the latest from TV land.
The agency will work with media co Mindshare Canada as new AOR