Articles Tagged ‘MLSE’
Sport Chek’s community play
The retailer is building on the successful Raptors’ “#WeTheNorth” campaign with a crowd-sourcing twist.
Raptors tease new branding
Aimed at showcasing the non-hockey elements of Toronto, the team has released a “rallying cry” spot as it starts its first playoff run since 2008.
Sid Lee wins Toronto Raptors account
The creative shop will work to rebrand the basketball team’s visual identity from the hardwood up.
The Canadian Olympic Committee launches its biggest-ever campaign
Derek Kent, CMO at the organization, talks about the #Wearewinter campaign, and its first-ever social media partnership.
Rogers and BCE unwrap $1.32 billion deal for MLSE
Zenith’s Sunni Boot weighs in on the deal, expected to add Canada’s top pro TV sport properties to the schedules of TSN and Sportsnet.
