Articles Tagged ‘MLSE’

MyNorth

Sport Chek’s community play

The retailer is building on the successful Raptors’ “#WeTheNorth” campaign with a crowd-sourcing twist.

TorontoRaptors

Raptors tease new branding

Aimed at showcasing the non-hockey elements of Toronto, the team has released a “rallying cry” spot as it starts its first playoff run since 2008.

Torontoraptors

Sid Lee wins Toronto Raptors account

The creative shop will work to rebrand the basketball team’s visual identity from the hardwood up.

Copied from Media in Canada - CO1_COR_P16075_Kaillie_4.indd

The Canadian Olympic Committee launches its biggest-ever campaign

Derek Kent, CMO at the organization, talks about the #Wearewinter campaign, and its first-ever social media partnership.

MLSE

Rogers and BCE unwrap $1.32 billion deal for MLSE

Zenith’s Sunni Boot weighs in on the deal, expected to add Canada’s top pro TV sport properties to the schedules of TSN and Sportsnet.