Articles Tagged ‘Molson Canadian’

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Can you define Canadians?

CASSIES jury member and Weber Shandwick president Greg Power checks out why tapping into our collective experience creates value for brands.

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Molson wants your best shot

What’s more Canadian than slap shots and beer? The brewer’s famous fridge gets in on the hockey action.

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What keeps David Bigioni up at night?

Molson Coors’ VP marketing talks about finding efficiencies, managing data and fostering talent in a world where it feels like nothing is allowed to fail.

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Taxi and Canadian Tire nab top B!G honours

From particularly Canadian executions to a driving playground for movie-goers, check out this year’s B!G winners.

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AOY Silver: Rethink digs up winning ideas

From “piss off Putin” briefs to uber-successful Molson Canadian fridges, this Toronto agency is basking in a glowing year.

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B!G Silver: Rethink unlocks national pride for Molson

How a travelling beer fridge took the world by storm.

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Rethink wins Coors Light

It’s the third time in two years that the Molson Coors line has shifted shops.

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Molson’s grand hockey gestures

Get a sneak peek at the beer brand’s plans for the 2014-2015 hockey season, in which it hopes to connect with consumers’ “irrational love” of the good ‘ol game.

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Molson’s altered concerts

To create an exclusive experience and better connect with music lovers, the brand is hosting concerts across the country in secret locations.

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Canada picks up eight Lions

Canada has won two Silver and six Bronze Lions across Design, Cyber and Radio.

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Emotion: you’re doing it wrong

BBDO’s Paul Reilly on why brands miss the point when they try to create an “emotional connection” with consumers.

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Rethink names new partners, CDs

The Toronto and Vancouver shop has bolstered its senior ranks with six promotions in total.

AToMiC Awards: Product development, joining the maker movement

What will they come up with next? Check out these innovative products that won over the jury.

Time for a cold one

Molson Canadian 67 and Sapporo have unveiled new campaigns ahead of the May long weekend.

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See the One Show winners

Check out the work that won Cossette several pencils and saw Anomaly and Paprika each take home a Gold.