Articles Tagged ‘molson’
Molson refreshes its labels under new masterbrand approach
The redesign aims to bring renewed focus to the brewer’s legacy and “premiumize” the category to compete with craft beer.
Molson Export puts the shine back on depanneurs
The beer brand gives Montreal’s convenience stores a vintage facelift for the return of its stubby bottle.
CASSIES Gold: Bud’s strategy to own the goal
Anomaly earns three awards by helping the beer brand find a place in the heart of hockey fans.
Insights of the Week: Molson is patient with VR play
The most essential industry intelligence on your competition and your consumers.
Ontario’s well-timed message
The government’s new spot debuts earlier than intended to put a spotlight on diversity.
Molson helps NHL enter VR
How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.
Cannes Contenders 2016: Staff picks
The teams at strategy and Media in Canada pick the campaigns they think have a shot at Lions this year.
Old Style Pilsner welcomes you to ‘Pil Country’
The beer brand builds a bar in an ice fishing shack to bring new and old drinkers together.
Molson launches historic product line
The beer brand goes as far back as the 1700s in its recipe vault for its latest brew.
What’s next for Molson’s rooftop rink?
The beer brand opens the rink up to the public, and prepares to launch a new “#AnythingForHockey” TV spot.
A-B InBev reaches tentative deal to buy SABMiller
If finalized, the new brewing giant would control 30% of the global beer market.
MLSE wins big at Clio Sports
The company, which works with Sid Lee, had the most wins for Canada, with additional trophies going to Rethink, Anomaly, TBWA and Sid Lee.
Shopper Innovation Awards: Molson’s mobile fridge goes viral
The beer co’s now-famous fridge travelled the world, and generated buzz and sales at home.
Branded music content rises
Rise Branded Entertainment brings Universal Music Canada’s artists and resources together in a new full-service agency.
Creative Report Card: Mapping the Beer Fridge’s globe-trotting success
A look back at the Beer Fridge’s epic journey, which brought it to the top of this year’s CRC.
