Articles Tagged ‘molson’
The lines between pop and booze blur
Coca Cola and PepsiCo are partnering with alcohol giants Molson and Boston Beer to create a sub-category of hard seltzers. But why?
Why Old Style Pilsner is picking up the tab for tuitions
Molson Coors is renewing its push to make the brand as popular with students in Ontario and Quebec as it is in Western Canada.
Molson and Wiser’s raise one to their ‘common bond’
The beer and whisky brands collaborate on a lager that aims to earn the benefits of innovation by tapping into their respective legacies.
Molson celebrates (and commiserates) with hockey fans
The brand is continuing to “reclaim its identity” by letting the country know it is the beer of Canada’s game.
Most-read of 2020: Brands
Turning “Haulers” into heroes and bringing competitors together were some of the most popular stories from Canada’s marketers.
Molson refreshes its labels under new masterbrand approach
The redesign aims to bring renewed focus to the brewer’s legacy and “premiumize” the category to compete with craft beer.
Molson Export puts the shine back on depanneurs
The beer brand gives Montreal’s convenience stores a vintage facelift for the return of its stubby bottle.
CASSIES Gold: Bud’s strategy to own the goal
Anomaly earns three awards by helping the beer brand find a place in the heart of hockey fans.
Insights of the Week: Molson is patient with VR play
The most essential industry intelligence on your competition and your consumers.
Ontario’s well-timed message
The government’s new spot debuts earlier than intended to put a spotlight on diversity.
Molson helps NHL enter VR
How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.
Cannes Contenders 2016: Staff picks
The teams at strategy and Media in Canada pick the campaigns they think have a shot at Lions this year.
Old Style Pilsner welcomes you to ‘Pil Country’
The beer brand builds a bar in an ice fishing shack to bring new and old drinkers together.
Molson launches historic product line
The beer brand goes as far back as the 1700s in its recipe vault for its latest brew.
What’s next for Molson’s rooftop rink?
The beer brand opens the rink up to the public, and prepares to launch a new “#AnythingForHockey” TV spot.
