Articles Tagged ‘Mondelez’
What Mondelez Canada learned this year
From the C-Suite newsletter: President Martin Parent on what is shaping the CPG co.’s marketing and product innovation.
Crispers goes in-store to get noticed by snackers
Mondelez focuses launch efforts for a new SKU on shopper messaging that leans on product adjacencies and the Christie brand.
Mondelez acquires majority stake in Two-Bite brownie owner Give & Go
The CPG co’s strategy to move into growing categories brings it to the bakery section.
Oreo pops up in Toronto with more ‘stuf’ than ever
While promoting an LTO, the shop also helped Canadians tap into other things they like about the various forms the cookie takes.
Dairy Farmers of Ontario teams up with SickKids and Mondelez
A giving program, based on leaving cookies and milk out for Santa, is the first step in more potential collaborations on CSR.
Mondelez picks WPP, Publicis in global creative review
The company hopes the model will give local markets access to global insights while balancing investment in Canadian favourites.
Cadbury Bicycle Factory turns 10
How the initiative aimed at helping Ghanaian students ride to school has evolved since launching in 2008.
Cadbury brings joy back to the holidays
How the brand is driving local relevance and trying to stay top of mind this December.
Strategy Awards 2016 shortlists: Part Four
We’re rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Evolution Strategy category.
Cannes 2016: Canadian work gets shortlisted in Integrated
FCB lands on that shortlist, while Canada Goose gets a mention in Film Craft, but no work appeared in Titanium.
Cannes 2016: Canada gets 20 more shortlist noms
The country gets nods in Creative Effectiveness, Creative Data, Cyber and Media.
Culture shock
L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.
Mondelez brings back the love
The CPG co creates its second youth soccer-focused campaign.
MAOY Silver: Starcom’s silver lining
With a new president at the top, the agency picked up a handful of new clients and continues to focus on content and data.
Can cereal get its groove back?
As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?
