Articles Tagged ‘Mondelez’

Martin Parent

View from the C-Suite: Mondelez leans into a new vision of work

Canadian president Martin Parent says the pandemic confirmed the need to foster a culture that prioritizes flexibility.

Mondelez

What Mondelez Canada learned this year

From the C-Suite newsletter: President Martin Parent on what is shaping the CPG co.’s marketing and product innovation.

Crispers Cheddar - Store Display 1

Crispers goes in-store to get noticed by snackers

Mondelez focuses launch efforts for a new SKU on shopper messaging that leans on product adjacencies and the Christie brand.

twobite

Mondelez acquires majority stake in Two-Bite brownie owner Give & Go

The CPG co’s strategy to move into growing categories brings it to the bakery section.

EXT. OREO The Stuf Shoppe

Oreo pops up in Toronto with more ‘stuf’ than ever

While promoting an LTO, the shop also helped Canadians tap into other things they like about the various forms the cookie takes.

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Dairy Farmers of Ontario teams up with SickKids and Mondelez

A giving program, based on leaving cookies and milk out for Santa, is the first step in more potential collaborations on CSR.

mondelezoreo

Mondelez picks WPP, Publicis in global creative review

The company hopes the model will give local markets access to global insights while balancing investment in Canadian favourites.

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Cadbury Bicycle Factory turns 10

How the initiative aimed at helping Ghanaian students ride to school has evolved since launching in 2008.

Cadbury_Darren Goldstein_Toronto

Cadbury brings joy back to the holidays

How the brand is driving local relevance and trying to stay top of mind this December.

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Strategy Awards 2016 shortlists: Part Four

We’re rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Evolution Strategy category.

Original-Ritz

Cannes 2016: Canadian work gets shortlisted in Integrated

FCB lands on that shortlist, while Canada Goose gets a mention in Film Craft, but no work appeared in Titanium.

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Cannes 2016: Canada gets 20 more shortlist noms

The country gets nods in Creative Effectiveness, Creative Data, Cyber and Media.

angela cuneo

Culture shock

L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.

Mond

Mondelez brings back the love

The CPG co creates its second youth soccer-focused campaign.

SMG Agency Photo

MAOY Silver: Starcom’s silver lining

With a new president at the top, the agency picked up a handful of new clients and continues to focus on content and data.